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Why Aren’t Customers Working with You? Check Your Geographic Market. Equipment dealers will never be able to work with every single potential customer that their marketing targets or that their sales team pursues. But if you are having trouble converting prospects who otherwise seem like a perfect customer for your business, then the problem might […]
A Paper by Ron Slee and Steve Johnson What are Continuing Education Units (CEU)? Pivotal Professional Development Role. In 1968, a group of individuals in the United States recognized that no standard means existed to quantify continuing education and training, one of the fastest growing segments of education in the workplace. Adult learners participating in […]
Guest writer Debbie Frakes encourages readers to keep track of customer activity in order to have a clear picture of your business in “Do You Know What Your Customers Are Purchasing From You? To better understand your business and your customers, you have to take a close look at what they are buying from you […]
The Skilled Workforce Future: Stakeholder Capitalism vs. Shareholder Priority Guest writer Ed Gordon returns this week with a forward-focused blog, “The Skilled Workforce Future: Stakeholder Capitalism vs. Shareholder Priority.” The United States is in the midst of a severe skilled labor shortage. Wage inflation is also rising. A growing body of evidence points to the […]
Customer Excellence Through Operational Excellence Guest writer Troy Ottmer walks us through the holy grail of customer loyalty: “Customer Excellence Through Operational Excellence.” Achieving Customer Excellence is the holy grail for businesses. While everyone strives for it, the path to achieving it remains elusive for many. Why? Because they often misinterpret its meaning. Customer excellence […]
Who Plays the Most Crucial Role on Your Team? This week, guest writer Troy Ottmer shares the elements and roles in team culture that will make or break your team in “Who Plays the Most Crucial Role on Your Team?” Another way to ask this would be “Who is the Most Important Person on your […]
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Guest writer Jim Dettore returns to emphasize the importance of training in this week’s blog post: “The Growing Technician Shortage in the Construction, Equipment, Gas Compression, Marine, and Mining Industries.” Training Matters More Than Ever! The construction, equipment, gas compression, marine, and mining industries are all facing a critical challenge: a severe shortage of skilled […]
Our new guest writers, Jordan Arsenault and Nick Mavrick bring big data to their first blog post for Learning Without Scars, “How Construction Equipment Dealers Can Succeed (Or Fail) Faster.” Don’t dig for data. Let data dig for you. Big trouble: that’s how we are ending 2024, most economists agree. Inflation, investment bubbles, over-the-top government […]