The Halo Effect…and the Eight Other Business Delusions That Deceive Managers

The Halo Effect is a landmark book that replaces mistaken thinking with a sharper understanding of what drives company performance. It’s a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives success and failure. For managers who want to separate fact from fiction in the world of business, The Halo Effect is a much-needed antidote to the conventional thinking that clutters business bookshelves.