The Myth of Excellence
- Why Great Companies Never Try to Be the Best at Everything
Description:
In this business bestseller the authors make a compelling case for the wisdom of focusing energy and resources on more targeted goals. By choosing the attribute on which to dominate, differentiate, or be at industry par, they provide a new way to be relevant to customers without breaking the bank.
Other Books From - Provocative Authors
The World Is Flat 
Apocalypse Never 
The Hundred-Year Marathon 
Aristotle’s Way 
The Art of Happiness at Work 
If Aristotle Ran General Motors 
The Art of Achievement 
Plato’s Lemonade Stand 
True Success 
The Storm Before the Calm Back