Badges, the Computer, and College Everywhere

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Badges, the Computer, and College Everywhere

Last week, we left off with Patrick Suppes and his realization that students learning online were receiving modestly better results than those in the traditional classroom.  This week, we continue with his journey and conclude our discussion.

In 1972 Suppes taught a class on the Introduction to Logic. He created a wholly automated computerized version of the class. He introduced the class on the first day and from that point forward he did not attend any lectures. The students did all their learning in the educational laboratory. Then he computerized his Axiomatic Set Theory course.
This created the important concept in learning science of “transfer” which is the process which people apply patterns and concepts learning in one context to another. Strengthening transfer is the goal of all good education programs.

The next step in this process brings us to Sebastien Thrun. His specialty is Artificial Intelligence. Carnegie Mellon hired Thrun as a professor in 1995 where he also worked on how computer science, statistics and machines interact. In 2003 Stanford hired him back as head of the Artificial Intelligence Laboratory. IN 2005 the pentagon’s Advanced Research Projects Agency held a contest to see who could build a car that used AI to drive itself across treacherous desert terrain. Thrun was part of the team that build the winning Volkswagen SUV. Google hired him to work in its research laboratory while he continued to teach as a tenured professor at Sanford. In 2011 he was viewed as a rock star in Silicon Valley. He gave a TED talk describing how he and his colleagues had built the self-driving car. Afterward Thrun watched an energetic former hedge fund analyst named Salman Khan. Kahn was the creator of the Kahn Academy, famous for instructional videos for elementary and high school students. Thrun thought the same could be done for college.

Thrun worked with Peter Norvig who was Google research director and they created a graduate course called CS221: Introduction to Artificial Intelligence: principles and Techniques. The course consisted of lectures and reading assignments and problems to solve followed by exams to certify what was learned. They put the videos and problems sets and emailed them to members of the global AI community to let them know that anyone could take the course for free. Within two weeks there were 58,000 people signed up for the class. This was when the administration caught wind of what was going on. Then the lawyers got involved. However, a New York Times reported heard about what was happening and wrote a story about the course. Enrollment quickly reached six figures and continued to rise. This was the beginning of the education revolution.

Thrun didn’t start any of this. There were others already doing many of the same things. Notably two professors at the university of Manitoba named George Siemens and Stephen Downes. What Thrun had done was call it a “course.” There were no caveats assigned to it. It was a course. He soon found out that his Stanford students started to take the class like everyone else and they got better grades than when they attended live lectures. BUT Stanford was disrupting the one thing about Stanford that mattered above all else; its name. Thrun gave the students a test to certify what they had learned and that is when Stanford stepped in. Thrun was giving away something for free for which Stanford charged $50,000 a year. The compromise was that Thrun could not issue college credits he could only issue a “Statement of Accomplishment.”

When the university said no to credits Thrun finished out his course and walked away. Then he started Udacity. Another start up aiming at University education online is Coursera. And there will be many more.

The problem is the recognition and the certification. That is why we are working with IACET: the International Association of Continuing Education and Training to obtain certification. This will allow our students to earn CEUs which translate into college credits.

Then Socrates will issue badges along with a “Certificate of Completion.” The badges will represent specific areas of learning: selling, operations, finance and leadership.

The Time is NOW.

Badges and Socrates Continued: A Look at the Big Picture

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Badges and Socrates Continued: A Look at the Big Picture

Last week, we took a look at the price tag attached to formal university education, and the reality of the “brand” driving the costs.

Now we turn to Mark Kamlet, the Carnegie Mellon University in Pittsburgh, PA. He talks about the changes in the school such that the Arts and Science coexist. As he says “Carnegie Mellon is focused on truth, beauty and what connects the two.” Scholars had been thinking very hard about two intellectual questions which will define the age. “The nature of human cognition and the uses of information technology.” This is how computers and the internet are affecting the thought patterns of humankind. This led to studies on neuroscience. People learn differently according to their brain patterns. We have learned in the past two decades that “there are connections from the temporal lobe back to the parts of the brain that process and interpret new information, an unending loop.”

Carey tells us the story of Patrick Suppes. He was a lucky man. In 1930 a group of progressive education reformers came together in Washington, D.C. to talk about the nation’s High Schools. They found that the high school learning had become too rigid and narrow. To test their theories, they chose thirty schools across the nation. One was the Tulsa Senior and Junior High Schools. Patrick Suppes got a very high score. He enrolled in the University of Oklahoma which he found academically unchallenging and transferred to the University of Chicago where he received a BS in Meteorology. Next was the war and he was assigned a posting in the South Pacific where he was able to continue his studies. He returned after the war and obtained a PhD from Columbia before landing a teaching job at Stanford.

He got married and he and his wife had a girl. She entered Kindergarten in 1956 and her father became very interested in how children were learning mathematics. As time passed he threw himself into “learning science.” He became interested in how computers could help improve education.

In 1966 he published an article in Scientific American titled “The Uses of Computers in education.” He found that each student needed to be taught in an individualized way – each student needed a personal tutor. He said “the computer makes the individualization of instruction easier because it can be programmed to follow each student’s history or learning successes and failures and to use this past performance as a basis for selecting new problems and new concepts to which the student should be exposed to next.” He was learning that online education produced modestly better results than those receiving face-to-face instruction.

 

The world of education today is enabling us to learn from anywhere.  The concept of higher education no longer needs to be reserved for those who can afford the time and tuition of education as a full-time pursuit.

 

We will continue with the last part of our discussion next week.

 

The time is now.

Badges, Socrates, and Education Today

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Badges, Socrates, and Education Today

The following comes from a book called The End of College by Kevin Carey which is background information for the internet-based learning environment.

One of the struggles in the changing world of education is the recognition of alternative methods of learning. In each of the traditional Universities and Colleges and Junior Colleges there is a degree. In the vocational or technical school setting there is a “journeyman” standard applied. With the internet-based learning programs none of these are available.

In the book Carey talks about the digital world and how the evidence of learning throughout an individuals’ life will be maintained. “People will control their personal educational identities instead of leaving that crucial information in the hands of organizations acting from selfish interests. To earn a “degree” you had to accumulate credit hours. As Carey says “The creators of the credit hour didn’t mean for it to measure how much students learned. The colleges used it that way anyway.”

Robert Hutchins, of the University of Chicago wrote, “the intellectual progress of the young is determined by the time they have been in attendance, the number of hours that have sat in classes, and the proportion of what they have been told that they can repeat on examinations given by the teachers who told it to them.” Hutchins also predicted that rapid rise in the cost of college and university. He said that the schools would start competing to attract students and would build all manner of facilities that had little to do with learning. He was very outspoken about how the schools operated. He said “You pay no attention to what you teach, indeed to what you investigate. You get great men for your faculty. Their mere presence on the campus inspires, stimulates and exalts. It matters not how inarticulate their teaching or how recondite their researches, they are, as the saying goes, an education in themselves.”

Stephen Joel Trachtenberg, who for a time was the President of George Washington University. He understood something crucial about the University. He understood that “people will pay extra money for the feeling associated with the name brand.”

I want to leave off here today, because there is a lot to digest.  There’s a great deal more to come over these next weeks, as we take a close look at education and learning.

The time is NOW.

Reflections

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Reflections

We have written over the past three or four weeks about coaching and leadership. Perhaps it is time to reflect a bit on this.

It all starts with each of us wanting to do a good job. That comes from active and passive participation in the work that we do and the life that we live. Perhaps the work portion of our lives is the easier one. The life we live can be either very challenging or you become a victim of circumstances and you let those circumstances dominate your life. In other words, you give up on yourself. That goes to the Nike tag line “Just Do It.” Jimmy Valvano, when he was in the latter stages of his fight with cancer, gives us a better approach. “Never Give Up.” No matter what you face you can overcome it if you give it a good and honest fight. Learn more, train more, practice more, listen more, dream more, care more.

Eleanor Roosevelt is famous for her quote of “No one can make you feel inferior without your consent.” It always intrigues me as to why some people let that happen to them. Why is that?

Curiosity is another attribute that I believe is critical to our beings. We can learn through asking “why,” and children spend more than a year of their early lives doing nothing but ask that question. Quoting Ted Kennedy at the funeral of his brother Robert, “Some men see things as they are and say why. I dream things that never were and say why not.” This is something I believe we should take more to heart. Why do we do what we do? Why do we do things this way? How long have we done things this way? I came to an epiphany when I started studying change in a serious way. We are taught to resist change in every manner possible. From how we are parented with specific rules – don’t do that – to our schooling – this is how you do that – to our jobs – how we are taught to do our jobs. All of those lead us to be somewhat resistant to or suspicious of change. Japanese culture introduced me to Kaizen. Change everything you do, make it better or easier or more efficient, every day, if even just a tiny bit. That to me is a more reasonable approach to life.

Another aspect of leadership and coaching is that we must create followers before anything else will happen. That seems to be quite obvious but many of us fail at this when we start issuing mandates and “orders.” How many people will follow you because they want to if you are all about giving orders? Simon Sinek in his book “Leaders Eat Last” uses in the foreword a Lt General from the Marine Corps who describes meal time in the Marines. The enlisted men and served first and they eat first. Keep them happy and healthy and things will be alright.

I have a reading list on my consulting web site, www.rjslee.com, I call it the reading list for interested people. There are many wonderful books with incredibly meaningful suggestions and ideas to think about. Patrick Lenioni comes to mind with his books – The Three Signs of a Miserable Job and The Five Dysfunctions of a Team. Easy to read parables with incredibly helpful advice. There are many more books there to enjoy and learn from for interested people. There are also over twenty years of monthly columns, from Industry publications, on the parts and service and product support sales and marketing subjects.

However, in each of my classroom sessions I always ask how many have read a business book that will help them with their jobs. In the last month or quarter. Sadly, not many hands go up.
Another thing that I like to do at each class is to ask some questions. That is the Socratic method to teaching.

 What is the definition of Ignorance?
 What is the definition of Stupidity?
 What is the definition of Insanity?

This causes some difficulty for the room. Ignorance is not knowing what to do. Stupidity is knowing what to do and not doing it. Insanity is continuing to do with you have always done expecting different results. I then tell them that at the end of the class they will no long be ignorant because they will know what to do. I leave them with the last two choices – Stupidity or Insanity. No one in the room is insane so in truth I am challenging them to take advantage of what they have learned and do something with it. If they don’t, well, that is plain stupid, isn’t it?

The Time is NOW.

Coaching is Critical!

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Coaching is Critical

Leadership, which is a required aspect or skill of management, cannot be done successfully without the leader being a great coach. Being a great coach means that you are a terrific communicator. However, time becomes your enemy. You really will never have enough time to provide pertinent feedback to your direct reports. So how are we supposed to be able to be effective as coaches?

In the world in which we work and live there is too much going on. We are having to constantly upgrade our skills. This is true for us as managers, as well as for our support groups and teams. As a result of the time squeeze and the need to be constantly upgrading skills, sufficient time spent coaching employees is rare. This is an area that has found a good amount of study at Universities and Think Tanks. How do we continue to be able to lead and coach and keep current with skills? Harvard brings us the concept of what they are calling “a connector.”

HR leaders surveyed by Harvard found that they expected Management to spend 36% of their time developing their subordinates, their team members. But a survey within the same organizations with the management found them saying that they spent 9% of their time developing employees. This is a tricky result. More time coaching is not necessarily the answer.

Another survey by Gartner of 7,300 hundred employees and 100 HR managers asked “what are the best mangers doing to develop employees in today’s busy work environment?” They created four different categories of management.

1) Teaching Managers:
Coach based on their own knowledge. This is advice-oriented feedback to employee job performance.

2) Always-on Managers:
Provide continual coaching, it is part of their daily work. This category is typically in alignment with what HR executives think that management should be doing.

3) Connector Managers:
Provide targeted coaching. They constantly are assessing skills and provide specific coaching from the best coaches available. Not necessarily themselves.

4) Cheerleader Managers:
They are supportive. Providing positive feedback and have the employees in charge of their personal development.

The most common type is cheerleaders, which represents 29% of management. While the category representing the least followers was teaching at 22%. The splits are relatively the same.
So, let’s go back to the statement that more time coaching is not necessarily the answer. This survey by Gartner found that “there is very little correlation between time spent coaching and employee performance.” “It is less about quantity than quality.” This is pointing out a stark reality. It is time we start teaching managers how to “COACH.”

As I mentioned last blog we are in the process of creating a coaching class. We are aiming at providing learning on coaching that addresses building trust with team members, tapping into employee potential, creating employee commitment, and actually executing and meeting goals and objectives.

We have referenced the International Coaching Federation (ICF) which has published a set of ethical standards for coaches to build this class. They ask coaches to pledge to do the following

 Show genuine concern for the individuals’ welfare and future.
 Continuously demonstrate personal integrity, honesty and sincerity.
 Keep confidences.

More on that list will come in the weeks and months ahead.

The Time is NOW.

Coaching

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Coaching

We are constantly looking to our clients to help us determine what additional learning classes we should create. We get a lot of very good suggestions.

Recently, I was asked to create selling skills classes for service management and supervision, foremen and customer contact personnel. We are creating those classes now.

Another suggestion from our clients was regarding the management courses we offer. We have taught management and supervision now for over twenty years in the classroom, with webinars and most recently our internet-based classes. However, it was tied to the functions within the department. It was never “pure” management functions. That program is now under development.

Another learning area that was requested of us was coaching and mentoring. We were first approached with the need to help a specific individual with their management skills with their team. Communications skills were specifically requested, as well as leadership and trust. That was matched with another request to assist in the development of a new manager in a new job function.

It is always necessary to make changes in our programs based on what is needed in the “learning arena.” As our industry changes, I adapt as well.

Coaching is the subject I would like to explore more with you this week. Personal success is a common and constant pursuit for talented people, for curious people, for self-motivated individuals. Satisfaction comes form being able to tackle and overcome difficulties in our lives. As John Wooden said we he defined SUCCESS. “Success is the Peace of Mind, which is a direct result of self-satisfaction in knowing that you made the effort to become the best you are capable of becoming.”

I have been telling the story in classrooms and in talks for a long time now about the individual who at sixteen years of age, let’s call him James, is told that they have POTENTIAL. That is a wonderful thing. It holds such promise and hope. Now I would like you to imagine that James is now sixty-six years of age and is still told he has a lot of potential. Shouldn’t the next question be “what have you been doing the past fifty years?”

Coaching is vey personal. It is working with individuals and helping them to reach their potential. A good definition of coaching is that the purpose of coaching is “unleashing or unlocking the potential of another human being.” Perhaps that sounds too overpowering to you. But that is what you do if you are coaching another person. You are helping them become better at what they do.

Gallup surveys everything and coaching is one of the subjects on which they have conducted surveys. Their surveys say that 30% of the people want coaching to help them with “life, purpose, vision, creativity and integrity.” That is a real mouthful, isn’t it?

At the end of the blog last week I stated that “I think we all can do much more in our lives and in our careers.” Sometimes that challenge overwhelms us. Don’t let that happen to you. Take up the challenge. Find a coach: someone you trust, someone you respect and someone who will be honest with you. Then get started. As the US Army commercial says “be all that you can be.”

The Time is NOW.

e-Learning

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e-Learning

Twenty years ago, in 1999, John Chambers, then CEO of CISCO Systems said, “Education over the internet is going to make email usage look like a rounding error.” The renowned Clairmont Professor and business guru thought that “Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

As those of you who read this blog know we are serious proponents of providing tools for employees whereby they can reach their potential. Learning to me is a lifelong pursuit. You really only start to learn once you leave the structured education system that we have in place. Too many people, however, act as if that is the end of their education.

We are extremely pleased to be in the final stages of certification by the IACET, the International Association of Continuous Education and Training. They have a very rigorous certification process that we have completed and are in the final review process. You will hear more on this in the near future when we get all of the documentation completed.

This is the final step in our platform for training in the Heavy Equipment, Light Industrial, Material Handling, Trailer, and Ground Water Industries with which we are associated. We will be the only certified company in these Industries in the world.

We ran a brief review of our offerings within the past month and it is quite substantial. We currently have around 90 people taking classes on line every day. We have enrolled over 600 people in the past two years. It is starting to take hold.

What we offer is an employee development structure for each job function in the Parts and Service world. We assist dealers and distributors and some manufacturers now in creating a learning path for specific jobs. A career path if you will. We are in the final stages of announcing our “badge” program.

The Physical Universities and Vocational Schools are the only ones who can provide a “parchment” that says University Degree. The internet-based learning world is “not allowed” to offer degrees. We offer and provide badges. In our programs the badges cover; Operations, leadership, Sales, and Finance. Each class earns a badge and after accumulating Badges taking classes there are four levels of achievement; Platinum, Gold, Silver and Bronze. Each student can share their learning results from us with their prospective employers which provides, we believe, a much more complete picture of the knowledge of each individual who has followed our programs.

A study done in 1000 by WR Hambrecht + Co called “Exploring a New Frontier” provided the following list of factors driving e-Learning:

• Rapid obsolescence of knowledge and training
• Internet access if standard at home and at work
• The need for just in time training.
• Technological advances enable interactive and media rich content.
• Efficient means to train a global or national work force
• Increasing bandwidth allowing more streamed content
• Increases in skills gap and demographic changes
• Growing selection of e-learning products and services
• Demand for flexibility for lifelong learning
• New standards to facilitate compatibility, usability of e-learning product
• Wide variety of topics addressing business objectives
• HR, Management, Customer Service and Compliance Topics
• Simple access point and integrated data
• AICC and SCORM standards for inter-operability

I believe that e-Learning is now starting to hit its stride. All of the above points are even more pronounced today.

We are hitting our stride as well:

 We have created our platform – the learning management system
 We have developed the products – over 112 different programs
 We are in the final stage of accreditation – IACET
 We are finalizing the recognition programs with our badges

Now it is time to sell the program and get more people learning on a daily basis.

We highlighted a quote from Peter Drucker at the outset of this blog “knowledge has to be constantly improving or else it vanishes.”

Where are you in your learning?

 Are you reading books and taking classes constantly?
 Or is your knowledge becoming dated and no longer current?

I think we all can do much more in our lives and in our careers. In fact, with the rapid rate of change in the world around us I believe it is absolutely critical for us to continue to learn. What do you think?

The Time is NOW.

People

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People

Nothing is possible in the parts and service business without people. We closed our last post with the fact that we have standards of operations that address the people subject. These are “traditional” standards which are based on traditional operational methods and systems and processes.

But our operations need to be tuned up. Let’s start with productivity. Do you think that with your current structures and personnel levels you will be able to handle the business that will come with increased sales and market share we discussed last time? I submit to you that it will never be achieved if all you do is continue to do what you have always done.

The Industry started in the late 1970s and early 1980s to look at sales per employee as the holy grail of headcount. However, most companies looked at those standards and said to the operational people that they needed to operate at higher and higher sales per employee levels. That the higher the number the better it was.

WRONG.

The truth is that if you do not have enough people to do the job properly the people will decide what is important that needs to get done. What that is to them is satisfying the customer that the yare dealing with at the moment. If there is no time for anything else – such as calling back on backorders or calling out to customers who have not been seen or contacted for some time, or anything else to protect or grow your market share – so be it.

That is exactly what we have today with most parts businesses worldwide.

Is it any wonder that the authorized equipment dealer has a parts market share is in a range of 20% to 40%? Quite frankly they don’t deserve even that much.

Let’s go back to the fundamentals of the numbers of people to employ. Let’s look at financial standards based on the compensation packages offered to employees. This compensation package covers all payroll expenses, sales, wages, commissions, as well as all benefits such as medical, vacation, paid time off, etc.

The following are standards that are normally what I see in best practice dealers.

 Parts < 7%
 Service < 15%

If you are higher than the above measures then you need to focus on innovation. Improve methods, processes, systems and everything you can to achieve the personnel numbers above. The only way you can achieve radical improvements in operational performance is if you get all of your employees involved in the process. If you are lower then you are unable to satisfy the customer needs and need to hire more people. It is that simple.

The Time is NOW.

Innovation and the Challenge

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Innovation and the Challenge

Last week we talked about the challenge in the acquisition and retention of the talented people that you would need over the coming years. We also addressed the challenge of the new partnerships required between businesses and the education system.  Through this partnership, we can fill the learning to employment chasm.

Now I would like to turn to where we have more direct control: Innovation.

This year we are seeing rapid and healthy capital spending by business across the country. This is the precursor to improvements in productivity in the workforce which will lead to higher wages.  These are all good things.

However, what are YOU doing to innovate your way to higher productivity?

Let’s quickly review some high-performance benchmarks for parts and service.

Parts & Service Sales > 40% of Total Dealer Sales.

No matter what you think, you can achieve this level of sales IF you achieve higher market share numbers. BUT that will not be easy. It will not be achieved if all you do is continue to do what you have always done.  You would do well to remember the definition of insanity here, as I reference it so often: continuing to do what you have always done, while expecting a different result.

Some key steps to achieving higher market share:

 Obtain complete accurate machine ownership lists.
 Segment your marketplace.
 Establish a market coverage strategy.
 Assign customers to external and internal sales teams; in the filed and on the telephone.
 Train your market coverage personnel in territory management.
 Establish specific objectives for purchases for each of your assigned customers.

THEN YOU NEED TO MAKE IT HAPPEN.

Operations need to be tuned up as well. Let’s start with productivity. Do you think that with your current structures and personnel levels you will be able to handle the business that will come with the above action steps? No matter what you think you can achieve this level of sales It will never be achieved if all you do is continue to do what you have always done.

We need to attack the structures. So, let’s go back to our fundamental question:

WHAT DOES IT LOOK LIKE WHEN IT IS RIGHT?

To start with all parts and service sales prices are at retail customer price for the following benchmarks. No, you don’t need to change how you price things, although that would be the right thing to do, you can simply do the arithmetic.

To operate at high levels of productivity requires the following benchmarks be achiever. Personnel Costs as a percentage of Sales Revenue.

Parts < 7%
Service < 15%

The above two measures will lead to sales per employee numbers. If you are higher than the above measures then you need to focus on innovation. Improve methods, processes, systems and everything you can to achieve the personnel numbers above. The only way you can achieve radical improvements in operational performance is if you get all of your employees involved in the process.

Remember: Understanding, Acceptance and then Commitment.

More on that next time.

The Time is NOW.

The Challenge

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The Challenge

We are getting close to being in a position of complete saturation in the jobs market. We now have more jobs open than we have workers looking for a job. That has not happened for a long time.

We now have over 6,000,000 jobs open across the country.

The most recent Gordon report, from Edward Gordon, one of our colleagues who focuses on training and education, said:

“Today is a watershed era similar to the Industrial Revolution of the late 19th and early 20th centuries. Then new methods of production required more educated workers. The factory system and the consequent growth of American cities sparked the development of public schooling at the local levels, that in turn led to the passing of compulsory schooling laws at the state level. The United States was the first nation in the world to institute compulsory tax-supported public education, and it was a key component in the economic and industrial expansion of the United States. It was history’s first comprehensive education-to employment system.

The spread of computer technology in today’s workplaces is again raising the demand for a more educated workforce. While there are some pockets of progress, too many Americans are not receiving the education needed for 21st-century jobs and careers. Our education-to-employment system clearly needs re-invention, but entrenched bureaucracies in business, education, and government stand in the way. Too many components of American society are caught in the blame game, instead of working together to find solutions.

There were deep divisions in American society one hundred years ago. Just as today, immigration and economic inequality stoked tensions. Yet as community after community discovered that the pain of defending the status quo was greater than that of systemic change, solutions were forged. I believe that we are at this point again. The United States was founded and still stands because of our belief in a better future for all. Americans have overcome formidable obstacles in the past. We can do it again!”

One of the keys here is the education to employment system. We are not satisfying the needs of our employers.

You have all read that I believe greatly in apprentice programs and mentorship programs as a means to get motivated people with good attitudes into the workforce. You also know that I am a huge fan of the German apprentice programs. Every year about half a million Germans enter the workforce through these apprenticeship programs. Apprenticeships are one of the foundations of Germany’s manufacturing prowess. Felix Raunier, a professor ate the University of Bremen, says even the US has started to notice. Raunier says “US society has stigmatized vocational education, so most parents see college as the only path to status and a good career for their children.” Ludger Deitmer, is international research coordinator at the Institute of Technology and Education at the University of Bremen. He thinks that vocational training should be one of the medicines, perhaps the key medicine, in how to make America Great Again.

Companies in the US are not completely on board to this approach. Apprentices, in Germany, earn income as they work in companies and go to school. There is a partnership between the schools and the employers.

Marilyn Hewson, Chairman, President and CEO of Lockheed Martin, recently testified “to a new and pressing challenge: the shortage of skilled workers to fill the jobs being created by robust growth.” One survey by Industry Week found that nearly 40% of the aerospace companies believe that the skills gap has had an “extreme” effect on their ability to innovate and grow.

Last year the administration created the apprenticeship Task Force and issued an executive order to identify and remove the bureaucratic and regulatory impediments to apprenticeships. Apprenticeships help workers train on a specific craft or skill that a company needs. Lockheed Martin is creating 8,000 apprenticeship and workforce development opportunities in the next five years.

Let’s bring this back to our Industry.

Should you employ a High School student on a part time basis, as they continue to go to school, so that they can learn what happens in your dealership and if they, and you, think there are opportunities. If there are then together, the apprentice and the company, can develop a plan. You can explore specific learning programs that local Junior Colleges and Vocational Schools offer. You can work with the schools to create new classes to fit your needs.

As Hewson says; “it is up to this generation of leaders in government, industry and across society to invest in and to develop a workforce equal to the global challenges ahead. It is now time to act across every sector to ensure that every worker has an opportunity to grow, achieve, improve, train and excel over the entirety of their careers – regardless of where they start, where they work, or how high they aspire to go.”
Should you have apprentices working in your parts department? Should you have apprentices in your service departments? Absolutely.

The Time is NOW.