Socrates Says

Labor Day is a day set aside in appreciation of the working people here in the US, and in Canada.  Other nations celebrate Labor Day as well, although at a different time of year. We are proud of the work we do in helping you to become the best version of yourself, and give you […]

I often say that life is simple, and people make it complicated. The same is true of our processes and procedures – they can be simple, unless we make it complicated. Let’s first review one thing I know to be true: everyone wants to do a good job.  No one wakes up in the morning, […]

There’s often a miscommunication when it comes to management and leadership.  In our classes, I teach that we manage processes and lead people. You do not “manage” people. But leadership is not a linear process.  It is, like sales, a series of relationships.  Leadership has to be flexible enough to match the people following that […]

Some thoughts for your consideration: You have seen over the past two to three weeks a change in the approach to the blog. We have been exposing Vimeo based film clips. You have seen our promotional trailer, the animation of Socrates, an introduction to the company and a video clip on market segmentation. I want […]

Sometimes, a part won’t be available within your store, or your chain of stores, or from your supplier, OEM.  When a backorder takes place, you can never forget to conduct an analysis of WHY this has happened. If our customers tell us what they want, shouldn’t we give it to them? This means providing them […]

There’s always some crossover between our industry, and the automotive industry, the aviation industry, trucks, trailers, and so on. When we think about marketing, we automatically think of the end result of all of our marketing endeavors: a sale. But in order to make a sale, we have to know our market.  This means more […]