Socrates Says

Economic Data and Dealerships Our new guest writer Andy Fanter joins us at Learning Without Scars with his inaugural blog post: Economic Data and Dealerships. Andy Fanter started Intercast in 1994. The company is a division of Cyclcast, created in 1978 by Dick Fanter. Dick retired in 2019. Andy currently forecasts for over thirty dealers […]

The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]

Machine Condition Monitoring Roles  Guest writer Ron Wilson writes this week’s blog on the topic of Machine Condition Monitoring Roles as part of a dealer’s product support offerings. Over the past few years, we have been experiencing a new era emerge around machine condition monitoring. OnStar was introduced in 1996 with a focus on a […]

The Importance of Mindset Guest writer Alex Kraft addresses the challenges of starting a company in “The Importance of Mindset.” As we hit year 3 of Heave, I wanted to share my biggest challenge starting a company because it’s not what I thought it would be back in July 2020. In the early days, I […]

OUR Art of the Possible #MondayBlogs Today, our founder and managing member, Ron Slee, takes a broad look at what we do and how we do it in, “OUR Art of the Possible,” a blog post for #MondayBlogs. We have been busy around here for quite a time now. I am sure it is much […]

Unidentified but Personalized Content for Account-Based B2B Purchasing Groups. Interlacing the customer buyer stages utilizing Patrick Lencioni’s Six Types of Working Genius styles. Guest writer Roy Lapa uses Lencioni as his benchmark in “Unidentified but Personalized Content for Account-Based B2B Purchasing Groups. Interlacing the customer buyer stages utilizing Patrick Lencioni’s Six Types of Working Genius […]