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Artificial Intelligence – AI and Learning Without Scars

Artificial Intelligence – AI and Learning Without Scars

At Learning Without Scars, we are usually ahead of the curve when it comes to technology. Our curriculum designer, Caroline Slee-Poulos, likes to joke that we were on Zoom before it was “cool.” When it comes to AI, the situation is the same. Ron Slee is giving an update this week on all things LWS with, “Artificial Intelligence – AI and Learning Without Scars.”

In our July 1st, 2024, Newsletter Ross Atkinson told us about how we have been using AI and where it will take us with this wonderful advancement in technology. As with most technological changes they create Paradigm Shifts. Methods and Policies and Systems must change. Sara Hanks eloquently covers Continuous Improvement for us through her blogs and podcasts. If you have read her blogs or listened to her podcasts, well, you don’t know what you are missing. 

www.learningwithoutscars.com

I wanted to talk to you with this blog about how at Learning Without Scars (LWS) our goal is to provide the industries we serve with a platform of information. That is what we attempt to provide under our Resources tab. There you will find our blogs, podcasts, newsletter, reading lists and today I am pleased to share with you a new option – Film Clips. More on that shortly.

At our core, our purpose with the company is that we are a School. We offer more than seventy academic credits at Technical Schools, Community Colleges and Public and Private Universities worldwide. We are the only IACET accredited business in our industry. We are enormously proud to have this status for our students, Centers of Excellence, Industry Associations, and Original Equipment Manufacturers.

One of the most important aspects of our school is our Job Function Skills Assessments (CSA’s). We have created very comprehensive multiple-choice assessments to measure the skills and knowledge of the employees doing the work for dealers, distributors, associations, and manufacturers.

One more thing, before I get into AI. In the last couple of weeks, a new font has been created to help people with Dyslexia to be able to read written documents and books like a more traditional person. This to me is a HUGE development. As time permits, we will address this font for our learning material.

Artificial Intelligence – AI.

It is becoming the latest craze, almost a fad. Believe me when I tell you it is not a fad. It is here to stay and will continue to evolve in ways that we can only imagine.

ChatGPT is very new. It was created by an artificial intelligence company in 2022. Perhaps as old as two years. We are now at ChatGPT 4o. OpenAI was a research company started as a non-for-profit in 2015 and changed to for-profit in 2019. There is still a free version as well as a premium version that you purchase.

At LWS we use AI in a variety of ways. We convert word documents to audio tracks; we use it to translate from one language to another. That works for one-hundred and thirty different languages. We use it to create subtitles that allows us to be in compliance with the American with Disabilities (ADA) compliant. We use it to provide transcriptions of our podcast and create social media pieces. We use it to create avatars, what we call “HUMANARS.” ( a word we have coined)

Ross Atkinson, who directs us in all aspects of technology, keeps us out on the leading edge of technology for the education world. He is truly an indispensable part of our present and future. 

Our use of Humanars is expanding.

We create film clips for social media. Ross created an entry point on our website this past weekend. We primarily intended humanars for our classes. Caroline Slee-Poulos, my incredibly talented daughter, coordinates everything we do from a learning perspective, our accreditation, our learning management software, our reporting and commercial interfaces. She has an extremely critical function to perform for us. Without her I don’t think I would have been able to transition our learning products from me being the “Sage of the Stage” teacher in front of a class to all products completely on the internet.

Our classes are undergoing a complete redo. We have had the two foundations of teaching in place since the beginning: Lectures and Homework. We have followed traditional education parameters for every hour of lectures the class has two hours of homework. In fact, we exceed that and always have. Check out our reading List on the website.

Each adult education and workforce development class consist of about twenty segments, they average about fifteen minutes each. Each segment is presented by humanars. Our humanars are male and female of varying ages and from various regions of the world as represented by the Olympic Rings. We have a pretest, to measure skills and knowledge at the outset of the class and a final assessment. Each class also includes surveys to obtain student evaluations of the classes as well as suggestions for improvement. as well as a few surveys. Each segment ends with a quiz. At the conclusion of our classes the student will have a very comprehensive understanding of the subject matter. We call all our classes Subject Specific Classes.

Now I would like to introduce you to a new member of our team. Joudeb Chakrboty, Co-founder of Virtualess IT is now driving all our social media. He is evaluating everything we do on the social media front, and we welcome him to LWS. He has asked me to provide him with five blogs a week and two film clips a week. (Note: As if I needed more work.)

So, at LWS we are becoming more and more influenced by AI. 

And don’t forget CoPilot, from Microsoft or Claude, created by Anthropic. Or there is Gemini from Google or Meta AI from Facebook. The space is getting crowded.

The world keeps changing. Adapt and adjust or be left behind.

The Time is Now.

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Data Security and Your Business

Data Security and Your Business

This week, Ron Slee returns with new blogs. This piece is a continuation of a podcast episode with Mets Kramer and Stephanie Smith, talking about data security and its crucial role in your business.

In our recent podcast, we delved into the intricate world of data security, modern business practices, and effective marketing strategies. Our expert guests, Stephanie Smith, and Mets Kramer, offer invaluable insights into the alarming frequency of cyber breaches in the U.S. and how businesses can counteract them. 

The discussion begins with an exploration of data security, highlighting the critical role of daily backups using Azure’s SQL database in maintaining operational continuity during cyber incidents. We also demystify cloud data storage and the intricacies of modern cloud infrastructure, ensuring businesses are well-equipped to fend off digital threats.

Stephanie and Mets underscore the importance of understanding cybersecurity impacts across various industries. They share that in the United States, cyber incidents occur about 2,200 times a day, making robust data protection an essential component of business strategy. They emphasize the need for clear communication and education within the industry to help businesses safeguard their systems and leverage their data effectively. Mets explains how Azure’s SQL database can provide daily backups, offering operational continuity even during cyber incidents. This approach is crucial for businesses that rely heavily on data to function.

The conversation shifts to modern security practices that every dealership should adopt. Advanced technologies such as containerization and the essential role of AI in monitoring interactions are discussed in detail. These technologies make it increasingly difficult for hackers to penetrate systems, ensuring that businesses remain secure. The episode also proposes an innovative idea: a certification for dealerships that meet high security standards. This certification could serve as both a marketing tool and a benchmark for excellence in an industry often slow to embrace new tech.

The episode further explores the challenges of the modern workplace and the effective marketing strategies needed to retain customers and drive business success. Understanding diverse workforce demographics and the need for meaningful work, especially for younger employees, is crucial. Stephanie shares impactful stories from companies like Toromont, illustrating how embedding knowledgeable developers within business units can revolutionize tech solutions. This approach fosters better communication and understanding between developers and end-users, leading to more relevant and impactful technological solutions.

Customer retention is another critical focus of the episode. Data analytics plays a significant role in maintaining business relationships. The discussion highlights how quickly customers switch providers if their needs aren’t met and emphasizes the necessity of tracking buying habits to preempt potential defections. Using daily data analysis, businesses can monitor customer behavior and implement timely interventions. Modern software and AI can automate these processes, ensuring prompt responses to changing patterns and ultimately enhancing customer satisfaction.

Marketing strategies are also a key topic of discussion. The episode emphasizes that marketing is not merely a cost center but a critical component of driving ROI. Adaptability, internal marketing, and having the right partners and technology officers in place are highlighted as essential elements for successful marketing. The importance of fostering an environment where employees feel empowered to voice their opinions and engage in constructive debates to reach the best decisions is also stressed. The episode shares an anecdote about Lou Gerstner’s impactful leadership approach at IBM, underscoring the significance of knowing and prioritizing key customers.

Finally, the episode addresses the role of parts and service in covering the overhead expenses of dealerships. Better post-purchase workflows, such as automating customer reminders and services, are essential for enhancing customer satisfaction and driving business success. Leveraging CRM systems to predict maintenance needs and automate reminders can significantly improve efficiency. The potential of QR codes and barcodes for seamless scheduling and parts ordering is also discussed. The episode encourages businesses to embrace change and stay curious to keep up with the rapidly evolving landscape of technology and marketing.

In summary, this episode offers a comprehensive guide to safeguarding your business in the digital age. From data security and modern security practices to effective marketing strategies and customer retention, the insights provided by Stephanie and Mets are invaluable for any business looking to thrive in today’s competitive environment. Tune in to gain a wealth of knowledge that promises to propel your business forward.

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Are You Thinking About Clowning Around with Six Sigma?

Are You Thinking About Clowning Around with Six Sigma?

Guest writer and Industry Expert Bob Rutherford walks us through the industry example of “The Emperor’s New Clothes” with this article: Are You Thinking About Clowning Around with Six Sigma? This is a repost of his blog from May 21st on our site.

The other day, I had a Zoom meeting with a befuddled CEO in India who was interested in me giving him the lowdown on Six Sigma since I have been writing extensively about leadership and Doctor Deming on LinkedIn.

So, with a heavy heart and a light sense of irony, here’s the breakdown of this so-called revolutionary quality management system that I shared with him:

The Great Statisticians.

Ah, the legends of modern Quality, the statistical superheroes—Dr. Shewhart, Professor Deming, Professor Chambers, Dr. Taguchi, and Dr. Wheeler. They laid down the law of quality like bosses. Deming even came up with his “14 points for management,” a kind of list of quality commandments for bewildered executives. Who doesn’t love a good commandment from on high, especially when it’s dressed up in statistical jargon?

The Dropout Disaster. 

Enter stage left, an obscure dropout from Uni and a Motorola employee, Mr. Bill Smith. He took Deming’s pearls of wisdom and, like a toddler with Play-Doh, molded them into something unrecognizable. His little experiment resulted in a quality apocalypse, with a mean shift of 1.5 sigma. Bravo, Mr. Smith! Because nothing says “quality” like a dropout with a wild idea and a dab of statistical ignorance.

The High School Huckster. 

Then there’s Harry, Mr. Smith’s partner in statistical crime. A high school teacher with the ethics of a used car salesman, Harry smelled opportunity. He concocted a theory so convoluted that even Einstein would scratch his head. His stroke of genius? Turning Smith’s catastrophe into the cornerstone of Six Sigma, complete with colored belts and logic filters. A true visionary, or maybe just a master of bamboozlement, because what’s a good scam without a touch of intentional obfuscation and some colorful accessories?

The Gullible CEO. 

But wait, there’s more! None of this would’ve taken flight if it weren’t for Neutron Jack, the CEO with a penchant for blindly throwing money at anything that sounded vaguely smart. Despite not understanding a word Harry said, Jack coughed up a cool billion like it was pocket change. Ah, corporate brilliance at its finest. In other words, who needs comprehension when you’ve got deep pockets and a desire to appear cutting-edge?

The Consultant Crawl. 

And lo and behold, with the birth of Six Sigma came a swarm of consultants, emerging from their hiding places like rats in a cheese factory. Eager to sink their teeth into the juicy pie of corporate ignorance, they led countless companies down the garden path, promising miracles and delivering mediocrity because what’s a scam without an entourage of opportunistic consultants, right?

The Fallout. 

Unsurprisingly, the Six Sigma saga ended about as well as a Shakespearean tragedy. According to the gospel of Qualpro, a whopping 91% of Six Sigma companies ended up belly-up. And let’s not forget the shining examples of success—like Ford, proudly boasting a 1 in 5 defective parts average, or Boeing, cutting costs and casualties with equal fervor. Why settle for success when you can have mediocrity and tragedy wrapped in a shiny Six Sigma bow?

The Emperor’s New Clothes.

In conclusion, dear CEOs of the world, Six Sigma isn’t just a quality management system—it’s a masterpiece of deception, a comedy of errors, and a tragedy of epic proportions. So, let’s raise our colored belts to Mr. Smith, Harry, Neutron Jack, and the legion of consultants who turned a simple idea into a billion-dollar farce. 

Bravo, indeed.

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Zintoro’s Foundation

Zintoro’s Foundation

Guest writer Steve Clegg details “Zintoro’s Foundation” and how AI can be a valuable tool for business analysis. This kicks off a focus on AI for his next blog posts.

An equipment dealer’s business is driven by Each Customer’s Transactions, Expectations & Experience. 

The result of these interactions is responsible for the dealer’s customer retention and purchase frequency. 

Their impressions of the experience are simply based on the frequency and recency of the exchange of goods and services between two people. These transactions are represented by 65% Parts, 24% Service and 9% Rental with Equipment new and used only 2%.

Their impressions of the experience are simply based on the frequency and recency of the exchange of goods and services between two people. 

Revenues and profits are the result not the driver. 65% 24% 9% 2% 

Parts Service Rental Equipment Parts Rental Service Expectations 2% 

Equipment Customer/ Employee Experience Equipment Dealer Customer Expectations Are Based on their Prior Transaction Experiences As shown below with 98% of these transactions being Parts, Service and Rental

Revenues and profits are the result not the driver of your customer retention and engagement.

The world is on the cusp of an unprecedented economic transformation, driven by the rapid advancements in Artificial Intelligence (AI) technology. As we stand at the threshold of this new era, it is crucial to understand how AI will revolutionize the very foundation of our economy – the exchange of goods and services. The immense potential of AI is already reshaping economic transactions, improving efficiency, and optimizing resource management. 

This will change the structure of organizations to supporting customer transactions versus transactions supporting layers of bureaucratic management. The pyramid will be turned upside down.

For centuries, the economy has relied on the simple exchange of goods and services between individuals and organizations. However, traditional methods of conducting these exchanges often suffer from inefficiencies, such as information asymmetry, suboptimal resource allocation, large none contributing bureaucracies, financial exposure, poor returns on capital and lack of personalization. AI promises to address these challenges by leveraging vast amounts of data, advanced algorithms, and machine learning techniques to optimize every aspect of the transaction process thereby minimizing the back- office burden and associated transaction costs and asset timing risks. 

Imagine a world where AI-powered systems can analyze, accurately forecast consumer behavior and preferences in real-time, providing personalized product and service recommendations that cater to individual needs. 

Supply chains and logistics networks would be streamlined, ensuring the right goods are delivered to the right place at the right time, with minimal waste and maximum efficiency. 

Dynamic pricing strategies, based on real-time market conditions and demand forecasting, are already helping businesses optimize and accurately forecast their revenue and profits while providing fair and competitive prices to consumers. 

These capabilities already exist, the top-down management and control has already started to be replaced with a bottom-up efficient support structure for the two people transaction exchange that retains customers and builds relationships driving customer transaction growth and retention. AI has the potential to revolutionize resource management and allocation. 

By leveraging predictive models and optimization algorithms, businesses can minimize waste, reduce energy consumption, and promote sustainable practices. AI-driven workforce management systems can match the right skills to the right tasks, enhancing productivity, training, and job satisfaction. 

Management oversight and decision-making processes can be augmented by AI-generated insights and recommendations, enabling leaders to make informed, data-driven choices. As we embark on this journey, it is essential to recognize that the AI revolution is not about replacing humans and human intelligence but rather about augmenting and enhancing it. The collaboration between humans and AI will be the key to unlocking the full potential of this technology in driving economic growth and creating a more efficient, sustainable, and prosperous future. 

In the following blogs, we will provide a comprehensive understanding of how AI is transforming the economy through optimized exchanges and resource efficiency. We will equip readers with the knowledge and tools necessary to navigate this new landscape and harness the power of AI in their own economic endeavors. Get ready to embark on an exciting exploration of the AI revolution and its profound impact on the way we exchange goods and services. Together, we will uncover the boundless possibilities that AI holds for transforming the economy and shaping a better future for all. The AI revolution has already started.

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Top Equipment Dealership Marketing Tips

Top Equipment Dealership Marketing Tips

Guest writer Debbie Frakes provides readers with four concrete strategies to employ in her blog, “Top Equipment Dealership Marketing.”

The key to success for heavy equipment dealers is to prioritize customer retention and purchase frequency. With the economy potentially tightening, it’s crucial to maintain your current customer base and motivate them to increase the number of purchases they make. To achieve that goal, we recommend implementing the following four key equipment dealership marketing strategies immediately:

  1. Customer satisfaction surveys.
  2. Email marketing.
  3. Website SEO.
  4. Email list expansion. 

Equipment dealership marketing strategy #1. 

Customer satisfaction surveys

Understanding your customers’ needs and how well you meet them should be an essential part of any distributor’s marketing plan. Conducting customer satisfaction surveys is the best way to gather this crucial information and increase retention. For example, the surveys that our partner, Winsby, conducts for their clients help boost their customer retention by 20% to 30%.

These surveys are effective because they provide insights into what matters most to your customers and where your processes might be lacking. For instance, one client was losing customers without knowing the reason. Winsby suggested conducting customer satisfaction surveys, including questions about invoices. The survey revealed several unfriendly accounting processes that the company was unaware of. After addressing these issues, their customer loss rate significantly decreased.

Customer satisfaction surveys are vital for equipment dealership marketing, because they help you solve issues before they turn into bigger problems and customers leave you for the competition. Retention is especially important for construction equipment dealers, as customer revenue significantly increases from the second to the third year. Typically, we see dealer customers purchasing 2.9X more equipment, 9.1X more rentals, 4.1X more services, and 5.6X more parts in the third year compared to the second.

Equipment dealership marketing strategy #2. 

Email marketing.

In addition to customer satisfaction surveys, sending effective emails is another crucial strategy for equipment dealers. Emails remind customers of the products and services you offer and how you can address their challenges, leading to increased and more frequent purchases.

Winsby has found that customers on their clients’ email lists buy two to three times more often than those who aren’t. Their clients typically see a return on investment of around 4,300% from their email campaigns.

Emails not only boost purchase frequency but also help keep your customers from turning to competitors. Frequent messages remind them of your offerings, encouraging them to buy from you and reducing the temptation to seek alternatives.

Equipment dealership marketing strategy #3. 

Website SEO

In a tough economy, it’s essential to capture every potential customer. For that reason, website search engine optimization (SEO) should be a core component of your distributor marketing strategy. How does your website rank for relevant keywords? Is it generating and converting leads, or merely existing online?

Your dealership’s website should clearly highlight what you offer, showcase your capabilities, and make it easy for visitors to find and purchase what they need. If your website isn’t guiding prospects and customers through the sales funnel, it needs improvement.

In addition to customer satisfaction surveys and emails, Winsby also develops websites that deliver results. They continuously add content based on relevant keywords to improve your search rankings. This way, you won’t miss potential business.

Equipment dealership marketing strategy #4. 

Email list expansion. 

It might be hard to believe, but as much as 20% to 30% of your list goes bad every year. What that means is that up to nearly a third of your contacts are no longer looking at your marketing emails. To help fix this problem, you should review your customer list, call any company that doesn’t have an email address on file or that has stopped engaging with your emails, determine the email addresses you should be using going forward, and add them to your email distribution list.

In addition to verifying contacts already on your list, you should also be continuously adding new prospects. One of the best ways to grow your email distribution list is to analyze it in terms of SIC or NAICS codes. First, you must determine which industries are most prevalent in your current customer base. Then, you’ll want to find companies that look like the ones on your list—in the same industries and with the same geographic limitations, if there are any. Add them to your prospect list, then call through the list to determine who the decision makers are at those companies, ask them for their email addresses, and send them information about your company.

Winsby will continually call through your email list to verify the right people are on it, and help you find new leads to add to the list, so it is as effective as possible for your marketing emails. 

If you want to enhance customer retention, increase purchase frequency, and capture more leads, then contact Winsby today to implement an effective distributor marketing strategy.

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