Recent Posts

The Importance of Accurate Business Forecasting and Revenue Projections for Equipment Dealers If you’re an equipment dealer, then your business is not just about selling machines. It’s about managing cycles, parts, service, rentals, and relationships. In such a complex environment with so many moving pieces, guessing your way into the future does not work. You […]

But let’s clear this up right away: There is no merger between these three OEMs. What is actually happening is a joint venture — a strategic collaboration between Daimler Truck and Volvo Group called Coretura AB, a 50/50 partnership designed to accelerate the industry’s software transformation and enable a more connected, standardized digital future. The […]

Just after the Great Recession, Caterpillar decided to exit the truck engine manufacturing business in 2010. CAT had struggled to make a good Tier 4 product. Many thought CAT would buy another manufacturer. Some CAT dealers bought truck dealerships, and others started working on all trucks. Dealers asked me why CAT would exit the truck […]