All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
Why 83% of Construction Companies Drive Less Than 23% of Employment
Why AI-Driven Targeting of the Profitable 10% for 25%+ Revenue Growth Why Market share Growth Can be in Your Pocket Drawing from proven data-driven strategies in competitive industries, and BiltData.ai’s deep dive into over 100 million transactions across construction equipment rentals, fleet ownership, and product support—one truth stands out: success in sales is not about […]
The Great Inversion
How AI and Crypto Are Flipping the Economic Pyramid The exploitative pyramid sitting on top of every transaction is collapsing. Good riddance. For centuries, the economic model has been simple: two people want to transact, and an army of intermediaries insert themselves on top, extracting value at every step. Want to buy a house? […]
Protecting Your Dealership from Online Impersonation Threats
This isn’t a hypothetical warning. Recently, one equipment dealership was hit by an impersonation scam that involved two fraudulent websites, multiple fake email accounts, and counterfeit social media pages. The attackers copied the dealership’s name and branding, set up phone numbers and emails, and then used the fake accounts to: Collect personal data from potential […]
Breaking Down Silos
Why Leadership, Vision, and a North Star Matter in Every Dealership A Paper by John Dowling Walk into almost any heavy equipment dealership and you’ll see it: the parts department is scrambling to fill backorders, the service department is behind on work orders, sales arechasing the next big deal, and rental is hustling to keep […]
If A New Technology Seems “Unnatural” or “Dystopian,” Consider What It’s Replacing
“Natural/unnatural” and “good/bad” are orthogonal axes A Paper by Sam Matey Coste From personal conversations to news articles to regulatory standards to cultural depictions of technology, this writer has found that the world would be much better served if more people took the time to subject their thinking to a simple test: if a new […]
Marketing Strategies that Every Dealer Needs
A Paper by Debbie Frakes and Steve Clegg. Heavy equipment dealers have to generate business consistently and ensure that their current business keeps coming to them instead of going to the competition. That means that they need to be on the lookout for new customers constantly, make it easy for prospects to find them, and […]