Learning and Knowledge Retention.

Since my early days in teaching athletics first in a Country Club setting and then at University, I have always been intrigued by how people learn. In the earliest form of learning, as a parent or a preschool teacher, the tried and true methodology: – Show – Tell – Show – Try. We start by showing you what we are going to teach you. Then we will tell you what we just showed you. Telling a story is usually the best method here. Then we will show you again. Finally, you will try it yourself. Depending on risk and degree of difficulty we might even get into a “with assistance” – “to assistance” – “solo” type of structure.

It works. It has always worked. But today we have a lot more knowledge and examples of learning methods to draw upon. And they really help, if we design the learning experience properly.

Some points to start with and consider: – Chanty Hyder, an intern at Survey Anyplace provides us six high level results of their surveys.

  1. The storage capacity of the human brain is virtually unlimited.
  2. The mind needs to be exercised like any other muscle in the body.
  3. Our attention spans are getting shorter. We are bombarded with more things online.
  4. You are never too old to learn
  5. After one hour, people retain less than 50% of the information presented
  6. To learn. The brain builds on existing knowledge

I started teaching in a classroom at a very prestigious University. I was teaching students in the Physical Education Majors how to coach and teach water sports. We used seventy-five-minute lectures, followed by seventy-five minute “in the water” case examples of the lecture content. Two and a Half hours, three days a week. Tough duty. I had a class size of between 16 and 32 students, with one sometimes two teaching assistants.

At Learning Without Scars we started with a three-day classroom format, eight hours each day. That evolved to a two-day, fifteen-hour format. Within that structure we had four blocks of specific operations learning.

Then webinars arrived when everyone tried to reduce the cost of learning for equipment dealers. The webinars were first seventy-five minutes which we then shortened to one hour. I really didn’t like the webinar approach as a teacher as I could not see the students. As a teacher I rely on visual signals, facial or body language, to determine actual learning and comprehension.

Then we used a 3D camera and we broke the learning sessions down to ten to fifteen-minute increments, sometimes these increments were as short as five minutes BUT never more than fifteen minutes. At those breaks I would turn off the audio-visual presentation and appear in camera and talk to the group of students.

Today, we have Skype, and Zoom, and Microsoft with Teams and Google providing software that allows us to see each other and share screens and emulate a classroom type of experience. This has helped in the learning process.

That still requires a schedule that the students and the teachers have to fit in to their daily lives. That is where internet-based learning takes over. Learning is available when you want it and where you want it. You can fit the learning into your life and your schedule.

So back to Ms. Hyder and her points in the paper “7 Facts You Didn’t Know About Your Memory and Knowledge Retention” I referenced above. This is how we have designed and continue to refine our classes.

Each class follows a similar format. We have a Pretest to ascertain the understanding each student has about the course content before they start the class. Then we will assign reading materials, then they enter a slide show with embedded audio tracks. This segment will end or sometimes will have a film clip inserted into the segment. Then there is a short quiz. Then another segment sometimes with a quiz or perhaps a short survey or a short essay. Each segment is approximately ten to fifteen minutes in length and a class consists of eight to ten segments. Finally, there is an assessment of the learning of each student at the end of the class. We require a score of 80% in order to pass out of each class and go on to another. The student can repeat the class as many times as they want, however, they can only take the final assessment three times before we block them if they haven’t achieved the 80% score.

This is in keeping with the current “learning and retention” theory in use today. At Learning Without Scars we are constantly researching and adapting. As new techniques and methods are identified that provide better results, we adjust our programs.

I believe, more than ever, that in today’s work environment the dealership must be more involved in training. This training has to be in the most effective and efficient method possible. That way they will be able to attract more talented and motivated employees. One of my Core Beliefs is that Passionate People Perform. Your employees will make or break your business. With talented people you will prevail and provide long lasting high levels of customer service and loyal customers. Without them you won’t. It is as simple as that.

The Time is Now.   

Skills Assessments – An Update

You might have noticed we have refreshed our Learning Without Scars web site. This the first phase of the changes we have planned. The goal of this phase was simplification. At the bottom of the landing page there are two symbols; One is a question mark and the other is a graphic of a computer terminal. The question mark denotes our assessments.

Due to the wonderful response we have had from many of you, we have expanded our assessment offerings. We now cover most of the job functions in the construction industry.

In the Parts Business we cover:

  1. Counter and Telephone Sales
  2. Parts Office
  3. Parts Warehouse
  4. Inventory Management
  5. Purchasing and Expediting

In the Service Business we cover:

  1. Foremen
  2. Inspectors
  3. Lead Hands
  4. Service Office
  5. Technical Communicator

In Sales and Marketing, we cover:

  1. Product Support Selling
  2. Product Support Sales Back Office
  3. Parts and Service Marketing

In Leadership we cover:

  1. Parts Management
  2. Service Management
  3. Product Support Sales Management

And for Technicians we cover:

  1. Construction Industry Technician
  2. Rental Industry Technician

You will also notice there are two columns on the right-hand side, one for Spanish and the other for French. We have eight assessments available for both languages. Go ahead and “Click” on the Question Mark on the bottom of the page, or the Assessment tab on the banner, and explore what we have to offer you on assessments.

Oh, and by the way, you can register and pay and get started online now. You don’t even need to talk to anyone. Of course, if you do, we are here waiting.

The Time is Now.

Maybe we don’t have it that bad!

It’s a mess out there now. Hard to discern between what’s a real threat and what is just simple panic and hysteria. For a small amount of perspective at this moment, imagine you were born in 1900.

On your 14th birthday, World War I starts, and ends on your 18th birthday. 22 million people perish in that war. Later in the year, a Spanish Flu epidemic hits the planet and runs until your 20th birthday. 50 million people die from it in those two years. Yes, 50 million.

On your 29th birthday, the Great Depression begins. Unemployment hits 25%, the World GDP drops 27%. That runs until you are 33. The country nearly collapses along with the world economy.

When you turn 39, World War II starts. You aren’t even over the hill yet. And don’t try to catch your breath. On your 41st birthday, the United States is fully pulled into WWII. Between your 39th and 45th birthday, 75 million people perish in the war.

Smallpox was epidemic until you were in your 40’s, as it killed 300 million people during your lifetime.

At 50, the Korean War starts. 5 million perish. From your birth, until you are 55 you dealt with the fear of Polio epidemics each summer. You experience friends and family contracting polio and being paralyzed and/or die.

At 55 the Vietnam War begins and doesn’t end for 20 years. 4 million people perish in that conflict. During the Cold War, you lived each day with the fear of nuclear annihilation. On your 62nd birthday you have the Cuban Missile Crisis, a tipping point in the Cold War. Life on our planet, as we know it, almost ended. When you turn 75, the Vietnam War finally ends.

Think of everyone on the planet born in 1900. How did they endure all of that? When you were a kid in 1985 and didn’t think your 85-year-old grandparent understood how hard school was. And how mean that kid in your class was. Yet they survived through everything listed above. Perspective is an amazing art. Refined and enlightening as time goes on. Let’s try and keep things in perspective. Your parents and/or grandparents were called to endure all of the above – you are called to stay home and sit on your couch.

Looking Forward to the Future

These have been unbelievably difficult times. Since we became aware of this Virus the world has been devastated and the lives of many people lost. Those of us lucky enough to have remained healthy have had to be “Locked Down.” We human beings are social people and this has been an extremely difficult time. Many people do not have jobs that translate well to working from home, and are unable to work. They have lost their ability to support themselves. Even with the incredible flow of money from the Federal Government there is widespread fear in their hearts. They are unsure of their ability to be able to eat and live through this catastrophe.

Let’s never forget the pain from this event. We should not just return to our lives as they were in the past. This can be an opportunity for us, even though it has come with pain and upheaval and fear.

Let’s look at our actions. What have we done since the shutdown of our country? How did you and your loved ones get through the days and weeks and months that have passed? How did we care for others in need? We are a resilient people that do not take things lightly. Nor do we give up.

We are going to be stronger as a people, as a nation. We will not be dependent on a foreign source for critical items. Our supply chains are going to change. The international elites that have driven the world for the past seventy years have been exposed. They had no loyalty to anything but money and their power. That goes for many of those in the so-called “deep state.” The unelected technocrats that have been running the government. George Friedman’s book, which I have mentioned previously, “The Storm Before the Calm,” describes this quite convincingly.

But that is the world over which we have little control. We need to pay attention to the world over which we have some control. We must learn from this event and make ourselves better. For some time, I have been lamenting the imbalance between our investments in technology and sociology. We have forgotten the fundamental truth. We are PEOPLE FIRST.

Let’s help each other more. Let’s be more attentive to the needs and wants of our employees. Let’s bring back a spirit of “serving.” Let’s cooperate with each other rather than compete with each other. Let’s never forget how vulnerable we were when this was happening and in fact that we always are vulnerable as individuals. Let’s be honest, with everyone including ourselves. Let’s be responsible for ourselves and accountable for our performance. And let’s step up and be people of character. That’s how this country was built. That is the way we used to be. Let’s get started on the path to a brighter future.

The Time is Now.

In Business – Why are you here?

WHO is your CUSTOMER?

I had an interesting conversation with Caroline, my daughter, yesterday. Caroline is a teacher, and a very good one. Of course, I am going to say that but it is very true. She teaches in an extremely underprivileged community where a very large percentage of the student body who are English Learners. Further, as with the majority of the students in our region, they rely heavily on the food programs available through schools to be able to have a meal each day. With many agricultural jobs, we see very hard-working families who still need the extra resources. A difficult situation to say the least.

We were talking about education and how this current situation, with the country closed down, is going to affect the future of education. My granddaughter goes to University, it is closed and her classes are all being conducted virtually: even the labs, as she is in the sciences. My grandson is in High School and all his classes are done virtually. My daughter teaches High School and she teaches all day, every day, virtually. Imagine that, would you? They are all in school and no one leaves home.

This is what I have been talking about since the early 2000’s. From the Khan Academy, to every major University, to IT training, most everything that anyone wants to learn is available on line. AND for the most part it is free. At Learning Without Scars we have provided a learning platform for individuals who want to improve their skills and knowledge. Unfortunately, that is not everyone. Being optimistic I believe that more people, particularly the younger generations will change that and that they will constantly be striving to make themselves better. Of course, the world has to catch up. In order for online education to succeed, our students need to have access to a decent connection to the online world. That is still not true in many parts of our country today.

Which brings me to the customer and my conversation with Caroline. The end customer of education is society. School is the vehicle which every community uses to develop the people that will create the social and economic activity that will better society. BUT, the primary customer of the school systems, of education, is the student and their family. Too often that fact gets lost in the bureaucracies of the education community: the Federal Government, which does not have a role in education enumerated in the Constitution; the State Governments, who have primary responsibility, the School Boards with elected Administrators, many of whom have never taught in a classroom in their lives, municipal governments, who receive the taxes to pay for schools and on and on. Who is thinking about the customer here? Of course, it is the teacher. But who supports that teacher?

Now look at your business. WHO is YOUR customer? That should be a very easy question to answer. I would like you to think about that for when we come out of this economic shutdown. WHO is YOUR customer? Is it the person coming in to order parts? Is it the person who calls to schedule maintenance or a repair on a machine? WHO is it? In many of these cases it is an employee of a business who uses equipment. But one more time please – WHO is the CUSTOMER?

I am hopeful that every distributor and dealer will come to a different conclusion than what has been true the past three to four decades. I am hopeful that they will begin to operate in a radically different manner than they have recently. I am hopeful that the employees will be given more and better tools to serve the machine owners. But then again, I am an optimistic person.

Things won’t be any different coming out of this economic shutdown unless we make them different. And that means some serious thinking about WHO that CUSTOMER really is that you are serving.

The Time is Now.

Business Models

Since 1980 when Ronald Reagan and Paul Volcker fixed the high levels of inflation with a drastic increase in interest rates we have been operating on a “cost control driven” business model.

This model now needs to have a dramatic review and update.

  • I don’t believe anyone can make money by reducing costs alone.
  • We are driven by sales per employee metrics to the point of obsession.
  • We have beat up supply chains to extract costs.
  • Just in time inventories supply chains are the norm.
  • We have “computerized” business processes, moving a paper form to an input screen. We have not improved them.
  • We have concluded that market coverage is too expensive and seen precipitous reductions in market share as competitors have taken our customers by simply calling on them.
  • We have taken on incredible levels of risk thinking low interest rates are with us forever.
  • Rental inventories have grown and money has been made without the offset to risk abatement.
  • With market changes the escape valve for too much inventory is nowhere in sight.

Now is not the time to have the technocrats and managers, alone, determine what needs to be done to improve business. Now is the time to include and involve every single employee in this effort. Never forget that the employee doing the job should be the one that knows that job better than anyone else and to ignore them is not only wrong but truly a shame.

The Time is Now.

Dollar Time

We are all on “lock down” today. Some of us are working from home, using communications and virtual software tools, while some of us are going into the office or workplace. Let’s use this time as effectively as possible. So, if you have time think about your job. What can you do, should you do, to make it better? What do we do to eliminate duplications, minimize mistakes, decrease expenses, increase sales? Make a list, talk with your coworkers about it. Let’s do something different this time. Send me your ideas. Send it to ro*@******************rs.org. After a week or so I will consolidate all these ideas and put them in a table and send them back to you. Then you can look into making the necessary changes that you identified or someone else suggested. Let’s make time as effective as we can.

The Time is Now.

The Other Side

We have learned and we need to act. We need strong positive leadership now more than ever: clarity of message, cascading and direct communication, basic management methods, understanding, acceptance and commitment.

There is very little we can control at this point. That is creating problems for everyone. Fear is everywhere. People don’t respond well to fear. We have to provide confident leadership. This too will pass.

The Time is Now.

We Have Been Here Before

Over the past two decades we have confronted three separate events that changed how we looked at our businesses.

In 1999/2000 we faced the Y2K problem. Our business systems were designed without sufficient foresight and we needed to make comprehensive changes swiftly and effectively. We did.

In 2008 we dealt with the Financial Crisis. Our markets for equipment dropped, depending on location, up to 50%. We had to adapt our businesses to survive in this harsh new reality. We did.

Now in 2020 we are confronted with a Worldwide Health Crisis. The Covid-19 problem. I have no doubt we will overcome this crisis as well.

The leadership in the USA, federal, state and local, have acted decisively and comprehensively. Think about everything that has been done.

  • We shut our borders down, first to China and now to the European Union. This kept out people who, unknowingly or not, carried the virus. We kept them out.
  • We identified the high-risk individuals. We quarantined them.
  • We designed a test for this specific virus once we received the biology from China.
  • We modified lab testing and established a nation-wide testing protocol.
  • We created drive through capabilities to conduct this testing in convenient locations.
  • We now are testing dozens of drugs to find a cure for the virus.
  • We have passed emergency legislation in the senate to assist affected people and businesses.
  • We have declared a state of emergency in nearly ten different states.

Private and public businesses have acted as well. This situation is extremely fluid and changes daily nearly everywhere, if not hourly. This is when we need sensible, thoughtful, calm and strong leadership. Can we count you in that group?

The Time is Now.

What Will We Learn from this Crisis?

There is a Persian Proverb I am reminded of this week.

The man who knows not, but knows not that he knows not, is a fool. Shun him.

The man who knows not, and knows that he knows not, is a student. Teach him.

The man who knows, but knows not that he knows, is asleep. Awaken him.

The man who knows, and knows that he knows, is a teacher. Learn from him.

I wonder: am I a fool or a student? Am I asleep or am I a teacher? What are you?

When we return to a normal life again, as we will, I wonder what we will do differently from what we did before this crisis? Will we continue swimming with the current and go along to get along? Or will we pay attention to the world around us in a more profound manner?

Bill Gates was on TED in 2014 talking about exactly about this type of viral invasion and what it would do to the world. Did anyone listen and do anything? That is what I mean. But on a smaller scale in our world of capital equipment.

  • Will our dealer management systems continue to copy manual systems or will they finally reach their potential to radically transform how business is conducted? Or will a screen continue to be an electronic form?
  • Will our processes and procedures be what we have always done in the past? Or will we challenge ourselves to think about things differently?
  • Will we finally learn how to find every part every customer wants the same day that they want it? Or will we pay lip service to that concept saying “oh well, why try it when it can’t be done?”
  • Will we develop an accurate population of working machines so that we can help our customers with their owning and operating costs? Or will we say that it is too much work?
  • Will we monitor the operations of every working machine with the goal of identifying erratic activity before it becomes costly? Or will we think that is interfering with our customers too much?

Those are five very simple illustrations of questions I ask myself. What will we have learned in our forced time at home with our families? Of course, it will be a relief to get back to normal, whatever that means. But please don’t waste that time. Think about the anxiety you were feeling. Think about the unknown that existed. How long will those feelings linger? What will we do? Will our children’s loss of these three or four months of schooling hurt them for the rest of their lives? You know it will.

So how will we conduct ourselves at work when we return? Will it be the same as before or will we try to make it better? The choice is yours.

The Time is Now.