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Digital Marketing Digital Marketing: Billboard vs Engagement “At the moment, our research shows buyers making 90% of their purchase decision before contacting the dealer.” And there it was. I had been having thoughts like these swirling around in my head for a few months now. But when Charles Bowles at Trader Interactive spoke with me, […]
The Dramatic Change There has been a dramatic change in leadership, and in teamwork. Collaboration requires an engaged workforce, but only 13 per cent of the world’s workforce is engaged right now. In this working from home mode the current ways of engaging are clearly inefficient. The old approach – engaging people from outside-in through […]