Socrates Says

With the “why” not the “what” consideration from the Management Musing just posted perhaps the following is worth considering. Caterpillar buyers understand the “why” as the customer service issue – a dealer support issue. Komatsu buyers  understand the “why” as a quality machine. Deere buyers understand the “why” as a price point for Industrial machines […]

Leaders lead because people follow what they believe not what they do. That is because we have a process that we follow in life and another process where we live. The Process is:- Why What is your purpose? What is your belief? How What is the formula? What is the process? What Do you do? […]

The New Reality is spawning all manner of changes in our world. Over the past thirty some years with the advent of the personal computer, for “data processing” and the internet, for “networking” and the smart phone, for “your wallet” the personal liberation revolution is in full bloom. Since the Industrial Revolution the only manner […]

Those who do not move do not notice their chains. Rosa Luxemburg, Russian-German political theorist, economist and revolutionary   Worry about being better; bigger will take care of itself. Gary Comer (1929–2006) American entrepreneur founder of Lands’ End   Most people … discover when it is too late that the only things one never regrets […]

For interested people there is a wonderful little book written by Roger W. Babson in 1920 which should be required reading for everyone in High School and every politician in the land. It is called “Fundamentals of Prosperity What They Are And Whence They Come” In 47 pages you will understand everything you need to […]

Service-Dominant Marketing has a series of interesting position papers in it each of which poses thought provoking concepts both past and present. Let’s look at market coverage. We started in the equipment world with salesmen; there were rarely any women, each of whom was given a geographic territory – “These are your counties.” The salesmen […]