All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
Marketing Missiles v1.3
Well we have segmented the market and established territories for salesmen. And we have determined through Simon Sinek that “Why” is the key question in sales so what happens to all our conventional selling techniques? The usual features and benefits and the call to close ratios and all rest of that ‘stuff. What about all […]
Management Musing v1.4
I want to return to some advice from Gary Hamel which he describes in his book “What Matters Now.” The advice is to a class at the London Business School and he normally reserves it for the last lecture he gives to the class. He addresses five issues which are critical to every one of […]
Service Statements v1.3
A number of years ago a dealer for whom I have a high degree of respect initiated a special service for their service customers. They called it “Rapid Wrench.” This was a service that was aimed at the non-technical mechanical work needed by the customer. Changing batteries or bucket teeth, those jobs that required a […]
Parts Ponderings v1.3
I mentioned in the Management Musings blog a terrific book by Simon Sinek called “Start With Why” which is on TED.com as a short presentation which should interest each of you. He posits that your customers by from you not because of what you do or even how you do it but rather why you […]
A thought for your consideration
With the “why” not the “what” consideration from the Management Musing just posted perhaps the following is worth considering. Caterpillar buyers understand the “why” as the customer service issue – a dealer support issue. Komatsu buyers understand the “why” as a quality machine. Deere buyers understand the “why” as a price point for Industrial machines […]
Management Musing v1.3
Leaders lead because people follow what they believe not what they do. That is because we have a process that we follow in life and another process where we live. The Process is:- Why What is your purpose? What is your belief? How What is the formula? What is the process? What Do you do? […]