Socrates Says

The parts business has become a rather predictable and unexciting business hasn’t it? If you go into a major metropolitan area anywhere in the world and visit the equipment dealerships you will find a sameness that is rather boring. How can we break this mold? Well I think we need to ask the employees and […]

The most precious possession that ever comes to a man in this world is a woman’s heart. Unknown   Experience is something you don’t get until just after you need it. Unknown   When you think about it, what other choice us there but to hope? Lance Armstrong

I wonder how many people understand marketing in the Product Support world; what is that? Is it advertising or sales campaigns? What is it? Well my hope is that through this blog we can have more people think about the marketing of parts and service. I will start with a definition of marketing as “the […]

In our new approach to the blogosphere we will be posting tidbits on a weekly basis on management. We are calling this management musings. In the current labor market we have recent college graduates that are having an extremely hard time finding a job to get their career started. We also have companies that are […]

This is the first of a weekly commentary on the operational, sales and customer service aspects of a service business in the equipment Industry. The starting point for a service department is now, has been and will forever be an inspection.  This is the most basic yet the most overlooked requirement for performing repairs and […]

This is the first of a weekly commentary on the operational, sales and customer service aspects of a parts business in the equipment business. I want to start with the most important people in your business, your heroes; these are the men and women who serve your customers every day.  They struggle with the tools […]