Socrates Says

A number of years ago a dealer for whom I have a high degree of respect initiated a special service for their service customers. They called it “Rapid Wrench.” This was a service that was aimed at the non-technical mechanical work needed by the customer. Changing batteries or bucket teeth, those jobs that required a […]

I mentioned in the Management Musings blog a terrific book by Simon Sinek called “Start With Why” which is on TED.com as a short presentation which should interest each of you. He posits that your customers by from you not because of what you do or even how you do it but rather why you […]

With the “why” not the “what” consideration from the Management Musing just posted perhaps the following is worth considering. Caterpillar buyers understand the “why” as the customer service issue – a dealer support issue. Komatsu buyers  understand the “why” as a quality machine. Deere buyers understand the “why” as a price point for Industrial machines […]

Leaders lead because people follow what they believe not what they do. That is because we have a process that we follow in life and another process where we live. The Process is:- Why What is your purpose? What is your belief? How What is the formula? What is the process? What Do you do? […]

The New Reality is spawning all manner of changes in our world. Over the past thirty some years with the advent of the personal computer, for “data processing” and the internet, for “networking” and the smart phone, for “your wallet” the personal liberation revolution is in full bloom. Since the Industrial Revolution the only manner […]

Those who do not move do not notice their chains. Rosa Luxemburg, Russian-German political theorist, economist and revolutionary   Worry about being better; bigger will take care of itself. Gary Comer (1929–2006) American entrepreneur founder of Lands’ End   Most people … discover when it is too late that the only things one never regrets […]