Socrates Says

For interested people there is a wonderful little book written by Roger W. Babson in 1920 which should be required reading for everyone in High School and every politician in the land. It is called “Fundamentals of Prosperity What They Are And Whence They Come” In 47 pages you will understand everything you need to […]

Service-Dominant Marketing has a series of interesting position papers in it each of which poses thought provoking concepts both past and present. Let’s look at market coverage. We started in the equipment world with salesmen; there were rarely any women, each of whom was given a geographic territory – “These are your counties.” The salesmen […]

People of accomplishment rarely sat back and let things happen to them. They went out and happened to things. Michelangelo   Ninety-nine percent of the failures come from people who have the habit of making excuses George W. Carve   Any man may easily do harm, but not every man can do good to another […]

In the last Musing we touched on Leadership. This subject is worth pursuing a bit further. Leaders rarely are born. People become a leader – they are given the role of a leader by their team members.  This is not something that is commonly believed. Many feel there is a “royal jelly” that is on […]

As you look into the market capture rates for an equipment dealership in the labor market you have to consider a wide array of items. First and foremost the various types of labor that needs to be performed on construction equipment; maintenance labor, minor repair labor, replacement of wear parts or broken parts, adjustments and […]

Last week we talked about the Equipment Parts Store – EPS. These stores were going to be modeled after the NAPA stores. They would have a pleasant instore merchandising area, a customer meet and greet area, a self-service kiosk for customers to surf the internet and place orders, a small warehouse area with fast moving […]