All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
The 4Ps Marketing Model Hurts Your Dealership
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
Machine Condition Monitoring Roles
Machine Condition Monitoring Roles Guest writer Ron Wilson writes this week’s blog on the topic of Machine Condition Monitoring Roles as part of a dealer’s product support offerings. Over the past few years, we have been experiencing a new era emerge around machine condition monitoring. OnStar was introduced in 1996 with a focus on a […]
The Importance of Mindset
The Importance of Mindset Guest writer Alex Kraft addresses the challenges of starting a company in “The Importance of Mindset.” As we hit year 3 of Heave, I wanted to share my biggest challenge starting a company because it’s not what I thought it would be back in July 2020. In the early days, I […]
OUR Art of the Possible #MondayBlogs
OUR Art of the Possible #MondayBlogs Today, our founder and managing member, Ron Slee, takes a broad look at what we do and how we do it in, “OUR Art of the Possible,” a blog post for #MondayBlogs. We have been busy around here for quite a time now. I am sure it is much […]
Unidentified but Personalized Content for Account-Based B2B Purchasing Groups. Interlacing the customer buyer stages utilizing Patrick Lencioni’s Six Types of Working Genius styles.
Unidentified but Personalized Content for Account-Based B2B Purchasing Groups. Interlacing the customer buyer stages utilizing Patrick Lencioni’s Six Types of Working Genius styles. Guest writer Roy Lapa uses Lencioni as his benchmark in “Unidentified but Personalized Content for Account-Based B2B Purchasing Groups. Interlacing the customer buyer stages utilizing Patrick Lencioni’s Six Types of Working Genius […]
It Has Been One Hundred Days Since We Last Talked
It Has Been One Hundred Days Since We Last Talked Guest writer John Andersen brings readers up to date on the challenge he levied against the industry when it comes to innovation. Read his follow-up to see the outcome in “It Has Been One Hundred Days Since We Last Talked.” The expression one hundred days […]