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What Purchase Frequency Means for Equipment Dealers Guest writer Debbie Frakes writes about metrics today with her blog post, “What Purchase Frequency Means for Equipment Dealers.” Purchase frequency is a crucial key metric for equipment dealers to consider when evaluating the behavior of their current customers and their marketing efforts. It refers to the number […]
Wait…Wait! Don’t Sign It! Guest writer John Anderson is back, with a word of caution this week, in “Wait…Wait! Don’t Sign It!” Well at the very least let’s think about it first. Given all the changes in Dealer Systems over the past few years, you will no doubt be looking to either renew your existing […]
The 4Ps Marketing Model Hurts Your Dealership Guest writer Roy Lapa turns our traditional wisdom of marketing on its ear by pointing out how the 4Ps of marketing model hurts your dealership. The persistence of the 4Ps of marketing within heavy equipment dealerships hurts their future. The 4Ps of marketing represent the following elements: price, […]
Machine Condition Monitoring Roles Guest writer Ron Wilson writes this week’s blog on the topic of Machine Condition Monitoring Roles as part of a dealer’s product support offerings. Over the past few years, we have been experiencing a new era emerge around machine condition monitoring. OnStar was introduced in 1996 with a focus on a […]
How Does Someone in High School Know What to Do? Welcome back to our series on Lifelong Learning! The founder of Learning Without Scars, Ron Slee, is looking ahead to the future of education and the future of the working world in, “How Does Someone in High School Know What to Do?” Caroline, my daughter, and […]
Operating a Business in the “Learning Space.” For the week’s blog on Lifelong Learning, our Founder Ron Slee addresses the topic of operating a business in the “Learning Space.” Our backgrounds, Caroline and I, are in education. More specifically in Classroom Face-to-Face Teaching. As teachers we are concerned with our students and their growth and […]
Equipment Dealer Technical School Advisory Board Support Plan Our new guest writer, Ron Wilson has had the honor to work 41 years in the dealer equipment network in roles that included various parts and service management positions. He has spent time in the marketing department creating a data analytics team to utilize various data […]
Managing for Success Guest writer Arlen Swenson takes readers through what makes or breaks a product in the market with his blog post, “Managing for Success.” Managing for Success Most of us look for ways to be successful in our work and business careers, but what are the basics of getting there and then exceeding […]
Performance vs. Potential…Is There a Difference? Our new guest writer Seth McColley is a HR professional with more than 25 years of diverse, action-packed experience across a number of industries such as telecommunications, restaurant/hospitality, distribution, software, retail and construction/heavy equipment. He has worked for some of the largest Fortune 500 companies and been able to […]