Welcome to Marketing Basics

Welcome to Marketing Basics It’s all about your customers and you. It’s a new year and a fresh start. With that, I want to start with some basics. Basic marketing is the science of choosing markets through the use of market analysis and market segmentation....

Parts & Service Marketing – Market Segmentation

Parts & Service Marketing – Market Segmentation Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR)....

Parts & Service Marketing

Our Parts & Service Marketing seminar will be taking place in Dallas, Texas on April 13-14. Back by popular demand, this course is geared towards sales personnel looking to make a difference. Material will cover: Defining Customers Market Coverage Customer Loyalty...
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