Service Management – Maintenance Programs

Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding how to reduce owning and operating costs is to understand the importance of the maintenance service recommended by the OEM. Most customers view maintenance as the necessary evil of changing fluids and filters. There is much more to it than that. How to develop a maintenance program to reduce those operating costs is the theme in this webinar.

There is a fundamental conflict that has to be dealt with in the labor management group. Maintenance is boring, anyone can do it. In fact the OEM dealer has less than 6.5% of the maintenance market. Nearly 90% of the maintenance is done by a customer mechanic. Yet survey data indicates that nearly 90% of the customers would give the maintenance business to the dealership if their price was less than what the customer currently pays.

This webinar will discuss the methods and processes to follow in order to be able to meet that price and performance need.

Parts Management – Basic Finance

Before we can be of any value to anyone else we have to be of value to ourselves. That is an old adage, but it still rings true. Ignorance is not knowing what to do. How can we know what to do if we don’t understand basic finance?

Here we will expose and explain all aspects of the operating statement, the balance sheet, and the cash flow forecast. These are the three major documents in the world of finance. We will define and describe all of the terms that accountants use. There will be no mystery to basic finance when we are finished. We will explain cost of sales and what it consists of, as well as all of the various expense elements. Personnel Expenses, Operating Expenses, and Fixed Expenses are discussed so that everyone will be able to understand and accept how and why money is spent and how we make it.

The fundamentals of basic finance have been a mystery for too many people for far too long. This webinar gets past that so that the employees in a parts business will understand the effect of each of their decisions.

On Tuesday, 5/12/2015, we are presenting our two “Make It Matter” webinars.

At 9:00 a.m. PST we have PTS-WE-U13: our Parts Management – Make It Matter program.

At 11:00 a.m. PST we have SER-WE-U13: our Service Management – Make It Matter program.

These webinars address the two most important questions we must answer in our Capital Goods Business: What do you provide?  What do you do?  The answers are not as simple as they appear to be.  Everything we do has a profound impact on our customers, suppliers, coworkers, and other stakeholders.  This webinar will present information on how to differentiate yourself within your business, and for your customers.

In other news, we have just released our second Self-Study program, this time for Service Management.  Please learn more about these programs under the Self-Study tab on our website.  The Foundation is now available for both Parts Management and Service Management.

The time is now.

 

Leveraging Assets – SER-WE-U12

The service department is known to provide repairs, rebuilds, and maintenance services. We manage the labor function to have the highest possible labor efficiency and quality. High performance in a Service Department must maximize efficiency, maximize quality, and satisfy customers.  The first step to understanding and accepting what we have to do is to understand the assets at our disposal. From the technical skills of the mechanics, to the bays and vehicles we work from, and the specialized tooling there is a lot to consider. How to leverage these assets is the theme in this webinar.

Individual employees want to do a good job and they want to be able to provide the highest level of skill possible. We have a responsibility to maintain those skills with professional training programs. From the OEM’s, to specific training within the dealership we will explore all that training entails. It starts with the skills set inventory for each technician, and then a training plan for each person can be developed. We are expected to make money on our labor. What is less understood is that we are intended to be able to recover our costs on all of the tools and technology we use. In this webinar we uncover methods to be able to recover these department costs in a manner that is fair to customers and the company.

Each employee can show off their skills and knowledge especially well if we provide them with the comprehensive training and tools necessary to deliver world class service. We must provide leverage on these assets. This webinar is an important piece of their learning.

Sign up today for this learning opportunity.

The time is now.

Buyer’s Needs – PTS-WE-U12 

A new reality continues in its approach.  By now everyone has been affected by “telemarketing,” your tele-selling future has gotten off to a successful start, and you have also learned how to handle the objections from the customers. You know all of the mechanics of selling. Now we need to make it easier for you by exposing the “buyer’s needs.”

The needs that the customer has in this transaction can stem from “ego satisfaction,” in other words knowing that they are making the right choice, to feeling that they are treated with respect. The sales person has to be sensitive to all of these various attributes and reasons which can underlie the buyer’s needs. But your customers also need your expertise and knowledge and experience. You are in a difficult position. In order to be able to satisfy the needs of the customer, you have to continue to keep yourself current on the product and Industry trends and competition. There is a lot to do.

This webinar deals with survey information obtained from the customers. If they are given a chance, customers will tell us what they need and want, and we then have to be in a position to deliver it.

Don’t miss out on this learning opportunity.

The time is now.

This is going to be an exciting week.

We have eight webinars in process for this week:

Four for the parts business, and four for the service business.

They run Tuesday through Friday.

Parts at 9:00 AM Pacific Time – and Service at 11:00 AM Pacific Time.

Don’t miss out on this incredible opportunity for a knowledge transfer from one the foremost educators/trainers in the Capital Goods Industry.

Management vs. leadership is a topic that comes up in many of the programs I teach.  It is often easy to miss the difference.  When we are managers, we see ourselves as managers of people.

You manage processes, not people.

You lead people.

It is not enough to manage the process: you must have clearly defined goals and procedures that everyone has agreed upon.  The days of the “invisible” employee should be behind us.

Remember Patrick Lencioni’s 3 signs of a miserable job –

  • anonymity
  • irrelevance
  • immeasurability

None of your employees need to be anonymous in your workplace.  We spend so much time at work, we all know each other quite well.  The same applies to irrelevance – with a leader in place who has sought and received feedback, each staff member has a voice and is entirely relevant to the work at hand and the future success of the department and company.

Immeasurability.

How do your employees know when they are doing a good job?  It’s important to ask this question, as both praise and constructive criticism play a key role.

Just some food for thought for you this evening.

The time is now.

Tomorrow morning we kick off our spring series of webinars.

We begin with an hour long webinar for the Parts Department on TeleSelling, at 9:00 a.m. PST.

That is followed by a webinar for the Service Department on Inspections, at 11:00 a.m. PST.

Please register at www.learningwithoutscars.org to begin your training program with us tomorrow morning.

The time is now.

Our webinar learning series begins next week, with our Parts Management webinars on TeleSelling, Basic Inventory Control, Warehousing, and Pricing.

Our one-of-a-kind conference format for webinars enables you to have an interactive learning experience, without any of the travel.

This program is designed for all of the management and support staff in your parts department.

Please visit https://learningwithoutscars.org/webinars/parts-management/ to reserve your space today.

The time is now.

Our seminar on Product Support Selling – The New Frontier is coming up in Dallas, Texas on April 15 and 16, 2015.  This 2 day seminar encompasses 4 elements:

  • The fundamentals of selling
  • The foundation of territory management
  • Managing Customer Relationships
  • Customer Service Fundamentals

This program is geared towards Product Support Sales, Customer Service, Instore Sales, Supervisors,  and Managers.

This course covers all the theories and applications necessary for Product Support Selling in the 21st Century.

The time is now.