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Time Is a Problem Are We Simply Solving Problems All Day? Over a year ago I wrote in a blog that Time Was Your Enemy. The other day Mets Kramer and I were recording a Podcast on the Digital Dealership and we spoke about two companies who we think do a good job at […]
The Digital Dealership: Integrated Website Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Integrated Website. In my last article, “The Digital Dealership”, I painted a picture of what the digital dealership looks like. What defined the digital dealership was information and a continuous […]
Metrics For Your Website Today’s guest blog is from Mets Kramer, sharing knowledge about the metrics you need for your website, and understanding your digital traffic to better engage your audience. You use metrics for every other part of your business, so it’s time to learn more about them for your digital marketing, specifically your […]
Dealer Websites This week, we have a new guest blog from Mets Kramer. In my last article, I discussed the difference between Billboard Digital Marketing and Engagement Digital Marketing. With the world and our industry becoming more digital everyday, I wanted to expand on the topic of websites and why it’s worth building your own […]
Digital Marketing Digital Marketing: Billboard vs Engagement “At the moment, our research shows buyers making 90% of their purchase decision before contacting the dealer.” And there it was. I had been having thoughts like these swirling around in my head for a few months now. But when Charles Bowles at Trader Interactive spoke with me, […]
Continual Individual Employee Development One of the challenges we face as a society today, which is in my opinion the most daunting of all, is the ability that we have, as employers, to find, attract, hire and retain talented employees. As an employee in this environment there are also serious challenges. The world is changing […]
One of the elements with significance in the New Reality is Technology. This vast subject I narrow down to cover the following points:- VoIP CRM Electronic Catalogues Drag and Drop Processes Technician Scheduling Systems Marketing Analytics Signature Pads Online Payment Processes We will delve deeper in each of these in the coming days. The time […]
In another post nearby I talk about the internet as a mode of contact with the customers. I get a lot of push back on this from distributors and dealers. They say that they will lose control of the customer. I couldn’t disagree more. In the equipment world let’s suppose we have a market capture […]