Socrates Says

During the economic downturn, the first budget to be slashed was the training, or employee development, budget. When it’s time to tighten our belts, training is the first thing to go. But it is clear that employees need to invest in your business, just as you invest in your employees.  One of the things I […]

In selling, we often look towards finding new customers and cultivating a relationship with them.  But what about the customers we already have? Japan taught us the concept, and value, of “customers for life.”  With proper care, via a “hugger” or a “hunter,” there is no reason for us to lose our existing customers. Customer […]

Have you ever noticed that professionals have a hard time with hearing “no” from their customers? We take it personally. We feel we are being rejected. I contend that every “no” you hear from your customer is a gift.  It brings you that much closer to the sale, to the “yes” that you want to […]

To say that we are excited about our employee development programs would be an understatement.  We know that what we do is groundbreaking for our industry, and a positive movement for employers, employees, and customers alike. For too long, training budgets were non-existent.  Now that we have clear paths forward for employee growth and excellence, […]

Each month, I receive a report from Edward E. Gordon at Imperial Consulting Corporation.  These reports are timely and well worth the read for those of us in the realm of business education.  Lifelong learning is a key to every aspect of success.  In this month’s report, which I have included below, Edward focuses upon […]

In our Industry, we can identify a brand with a logo, a color, a certain type of visible air filter on a piece of equipment. But how often do we stop to realize that we are our own brand?  Who we are and what we do, the ways in which we do our work, reflect […]