If you are not happy with the results below please do another search
What is the role of the sales rep in the Digital Dealership? In tonight’s blog, guest writer Mets Kramer defines and explains what exactly is the role of the sales rep in the Digital Dealership. At this year’s AED Summit, I ended up in the same conversation several times. It took one of two forms. […]
The Digital Dealership: Metrics Are NOT Integrated Data Guest writer Mets Kramer debriefs us on this year’s AED Summit, and continues to explore the Digital Dealership with a look at how metrics are not integrated data. This year I attended the AED Summit and again spoke on the Topic of the Digital Dealership. Before going, […]
The Digital Dealership – Where we are now? Guest writer Mets Kramer updates us on where we are now in this continuation of his series on The Digital Dealership. Next week, at the AED Summit in Orlando, I’ll be presenting the Digital Dealership concept in the education series. During the hour we’ll have a chance […]
The Digital Dealership, Your Audience: Operations, Part 3 Guest writer Mets Kramer continues to explore all aspects of your audience in the digital dealership with Operations. This is Part 3 of his series. In the last blogs about The Digital Dealership, we looked at the concept of your “audience”, and how an information driven dealership […]
The Digital Dealership, Your Audience: Marketing Activities, Part 2 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 2 of a series, tonight we look at marketing activities for your audience. Digital Marketing to your Audience Anyone who’s read marketing articles or blogs or attended a course will […]
The Digital Dealership, Your Audience: Strategic Segmentation Part 1 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 1 of a series, tonight we look at strategic segmentation of your audience. You customers are only a small part of your Audience All of us have heard the term […]
The Digital Dealership – Digital Data Triggers In tonight’s blog post, guest writer Mets Kramer brings us to the bright side of technology in the Digital Dealership – Digital Data Triggers. One of the best things about computers is they do the boring tasks of wading through data. It’s a concept that is generally well […]
The Digital Dealership – Information is the Core At the core of the digital dealership is information. Tonight, Mets Kramer shares more about the key information you need. Perform an Information Audit to develop your Digital Dealership In our last podcast about the Digital Dealership, Ron and I discussed what some of the first […]
The Digital Dealership – Change and Remaining the Same In tonight’s blog, guest writer Mets Kramer continues to speak on the digital dealership with a look at change, and remaining the same. I often hear, and most of us have said, the following word. “The equipment business is a relationship business”, “Relationships make the difference”. […]
Digital Dealership – Self-Serve In tonight’s blog, guest writer Mets Kramer continues to speak on the digital dealership and the freedom it gives us when it comes to self serve. Satisfying our Self-Serve Desire Last Month, I did something I haven’t in a long time. On a trip back home, I came across a Full […]