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The Transition from an Equipment Dealership to a Technology Platform Our new guest writer Alex Kraft Started as an equipment salesperson for Flagler Construction Equipment (Volvo heavy dealer in Florida) in 2004. He worked in various positions at Flagler, ultimately serving as Chief Operating Officer from 2017 to early 2020 when Flagler was sold to […]
Five First Tasks to becoming the Digital Dealer Guest writer Mets Kramer continues his series on the Digital Dealership with today’s post: Five First Tasks to Becoming the Digital Dealer. When I started as a service supervisor, part of my job was closing invoices. On average, I probably opened (and therefore should have closed) 2 […]
Digital Marketing Digital Marketing: Billboard vs Engagement “At the moment, our research shows buyers making 90% of their purchase decision before contacting the dealer.” And there it was. I had been having thoughts like these swirling around in my head for a few months now. But when Charles Bowles at Trader Interactive spoke with me, […]
The Underappreciated Foundation Guest writer John Anderson reminds us that the only constant is change. In “The Underappreciated Foundation,” we take a look at technology and innovation, and the Dealer Management System. In the ever-evolving landscape of technology and business systems, observing the new wave of arrivals is always fascinating. In an environment where change […]
Show Me Your Spreadsheets Tonight, guest writer Mets Kramer resumes his blog posts on digitizing your dealership with “Show Me Your Spreadsheets.” Show Me Your Spreadsheets Over the past couple of years, I’ve spoken often about the Digital Dealership, a dealership with equal digital presence to the it’s physical (bricks and mortar) presence. The idea […]
It Is Time to Fail Faster Founder and Managing Member Ron Slee shares words of wisdom he heard recently in today’s blog post: It Is Time to Fail Faster. I never thought that I would call for “failing faster” in my life. Imagine failure? Of course, if we think about this, a moment’s failure is […]
Quality of Communication Channel Part 2 Guest writer Ryszard Chciuk educates readers about service quality in his blog post on the quality of the communication channel. Quality of Communication Channel Part 2 When writing about the quality of the communication channel, I mean the definition of service quality worked out by Parasuraman, Zeithaml, and Berry […]
Quality of Communication Channel – Specification Sheets In tonight’s post, our guest writer Ryszard Chciuk shares with readers all of the ins and outs of the quality of the the communication channel, especially as pertains to the availability of the machine specification sheets. Please read on to learn more about how these deeply impact your […]
Quality of Communication Channel In tonight’s blog post, guest writer Ryszard Chciuk walks us through the information our customers need and want to know. The quality of the communication channel directly impacts your customer’s purchases, especially as they move through the research phase before buying. Ron Slee reminded us (see From Paper to Glass) what […]