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56 search results for: digital dealership

13

The Digital Dealership: Comparing Equipment Presentation

The Digital Dealership: Comparing Equipment Presentation Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Comparing Equipment Presentation. One of the Statements I have made repeatedly in this series is: “The average buyer does 85% of their research digitally prior to contacting the dealer” […]

14

The Digital Dealership: Getting Practical

Digital Dealership: Getting Practical Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Getting Practical. For the past few weeks, we’ve looked at creating a digital dealership and what defines going fully digital.  One of the main areas of focus, was changing our understanding […]

15

The Digital Dealership: Integrated Website

The Digital Dealership: Integrated Website Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership: Integrated Website. In my last article, “The Digital Dealership”, I painted a picture of what the digital dealership looks like.  What defined the digital dealership was information and a continuous […]

16

The Digital Dealership

The Digital Dealership Tonight, guest blogger Mets Kramer continues to educate us on all the digital aspects of our business with The Digital Dealership. Over the past months I’ve covered various digital aspects of sales and marketing.  We talked about shifting our mindset from Digital Billboarding to Engagement Marketing.  We looked at how your website […]

17

Cybercrime, AI, and the Equipment Dealership

Cybercrime, AI, and the Equipment Dealership Guest writer Kevin Landers returns this week to highlight the relevance of cybersecurity in “Cybercrime, AI, and the Equipment Dealership.” It sounds like the beginning of a bad film, but the reality is that the world of digital crime is continuing to develop as technology evolves. The latest and […]

18

Are Cybersecurity Vulnerabilities Haunting Your Dealership?

Are Cybersecurity Vulnerabilities Haunting Your Dealership? Kevin Landers is the President of rocketwise – an IT and Cyber Security firm based out of Knoxville, TN. He and his team support equipment and commercial truck dealers across North America. He makes his initial blog post for Learning Without Scars with, “Are Cybersecurity Vulnerabilities Haunting Your Dealership?” […]

19

Digital for Data’s Sake

Digital for Data’s Sake Our new guest writer today is Sara Hanks, sharing her knowledge about going digital for data’s sake. In her own words, Sara introduces herself: My career launched 22 years ago as a mechanical engineer but shifted quickly into continuous improvement when I became a Lean Six Sigma Black Belt. Early on, […]

20

Going Digital Post-Pandemic

Going Digital Post-Pandemic Guest writer Mets Kramer brings his digital knowledge to readers in “Going Digital Post-Pandemic.”  Much has been written about what’s happened over the past 2 years due to the pandemic.  It has affected millions of people in countless ways.  As we near the end of this time, most people will return to […]