All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
Protecting Your Dealership from Online Impersonation Threats
This isn’t a hypothetical warning. Recently, one equipment dealership was hit by an impersonation scam that involved two fraudulent websites, multiple fake email accounts, and counterfeit social media pages. The attackers copied the dealership’s name and branding, set up phone numbers and emails, and then used the fake accounts to: Collect personal data from potential […]
Breaking Down Silos
Why Leadership, Vision, and a North Star Matter in Every Dealership A Paper by John Dowling Walk into almost any heavy equipment dealership and you’ll see it: the parts department is scrambling to fill backorders, the service department is behind on work orders, sales arechasing the next big deal, and rental is hustling to keep […]
If A New Technology Seems “Unnatural” or “Dystopian,” Consider What It’s Replacing
“Natural/unnatural” and “good/bad” are orthogonal axes A Paper by Sam Matey Coste From personal conversations to news articles to regulatory standards to cultural depictions of technology, this writer has found that the world would be much better served if more people took the time to subject their thinking to a simple test: if a new […]
Marketing Strategies that Every Dealer Needs
A Paper by Debbie Frakes and Steve Clegg. Heavy equipment dealers have to generate business consistently and ensure that their current business keeps coming to them instead of going to the competition. That means that they need to be on the lookout for new customers constantly, make it easy for prospects to find them, and […]
Mastery over environment
A Paper by Jason Crawford As our ambitions grow, they might reach planetary scale. We’ve already mentioned mastering the climate by creating a system of climate control (Chapter 5). Even beyond simply controlling CO2 and temperature, we might develop technologies to control the weather, optimizing it for agriculture and for human enjoyment, and eliminating hazards […]
Mastery over matter
A Paper by Jason Crawford We have already come quite far in our mastery of materials and manufacturing. Our materials have gotten stronger: the tensile strength of stone, or of wood perpendicular to the grain, is on the order of 10 MPa (megapascals, a unit of pressure or stress); classical metals such as bronze and […]