All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
AI Is Redefining Customer Experience—Not Just Improving It
Artificial intelligence is no longer a future concept or a niche capability. It represents a once‑in‑a‑generation technological shift, and its impact is already visible across every major industry. What makes this moment different isn’t just the power of AI—it’s the way it’s fundamentally reshaping customer expectations. AI doesn’t simply make existing experiences faster or cheaper. […]
Lead Generation Should be a Top Priority for Equipment Dealers
A healthy equipment dealership requires more than only taking care of existing customers. Retention is critical for your business, but you also need a steady and reliable flow of new prospects coming through the door. Without that, any customers that you lose over time, whether from retirement, closures, or to the competition, cannot be replaced. […]
The Living Economy: A Human-Scale Alternative
The foundation of any real economy has never been a nation-state, a corporation, or an algorithm — it has always been two living people exchanging something of value. That biological fact is the starting point for everything that follows. The emerging threat is not simply automation or job displacement. It is the potential consolidation of […]
Careers Aren’t Linear. They’re Relational.
A reality check for dealership leaders in parts, service, and operations In the heavy equipment world, we like to think careers move in a straight line. Technician → Lead Tech → Service Manager Parts Counter → Parts Manager → Ops Leader Sales Rep → Territory Manager → GM Work hard. Hit your numbers. Move up. […]
THE GREAT AI INVERSION
Why distributed beats centralized for Manufacturers and Distributors We are in the early stages of the most significant shift in industrial economics in a generation. I call it the Great AI Inversion — the point at which the advantages that once belonged exclusively to large, centralized organizations begin transferring to smaller, faster, more locally capable […]
What We Owe After the Scars
In my last article, Learning With Scars, I wrote about the lessons that shape us — the hard-earned ones. The mistakes. The missteps. The seasons where we learned more from failure than success. Scars are proof of survival. But they’re also proof of responsibility. Because once you’ve been cut — once you’ve been humbled — […]