All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
THE GREAT AI INVERSION
Why distributed beats centralized for Manufacturers and Distributors We are in the early stages of the most significant shift in industrial economics in a generation. I call it the Great AI Inversion — the point at which the advantages that once belonged exclusively to large, centralized organizations begin transferring to smaller, faster, more locally capable […]
What We Owe After the Scars
In my last article, Learning With Scars, I wrote about the lessons that shape us — the hard-earned ones. The mistakes. The missteps. The seasons where we learned more from failure than success. Scars are proof of survival. But they’re also proof of responsibility. Because once you’ve been cut — once you’ve been humbled — […]
The Importance of Email Marketing for Equipment Dealers
For heavy equipment dealers looking to generate more revenue from their marketing, sending emails consistently to customers and prospects is one of the most effective tools available. Nearly everyone in your customer base is likely to check their emails regularly, whether they are in the office, in the shop, or on a jobsite. That means […]
Brace Yourself for the AI Tsunami
Inventors and executives are warning of widespread consequences that they don’t begin to understand. Published in the Wall Street Journal Feb. 12, 2026 As we have been having blogs and podcasts on the use of AI in the Capital Goods Industries, I thought it would be beneficial for you to read this excellent article. If […]
The Talent Conversation Heavy Equipment Leaders Can’t Afford to Avoid
The heavy equipment industry knows how to solve mechanical problems. We know how to move dirt, build roads, manage fleets, and navigate supply chains. What we don’t always talk about – at least not with the same rigor – is the people side of the business. That’s why I launched the 6 Degrees or Less Newsletter on […]
Nothing Counts Until the Paperwork Is Complete
Why Most Service Departments Don’t Have a Performance Problem They Have a Leadership Problem In 1996, I was a young corporal in the United States Marine Corps, assigned to a small task force deploying from Okinawa to South Korea. We landed in a blizzard after leaving tropical heat, and within hours were expected to run PT […]