Socrates Says

Future of Parts Management

The landscape of parts management in dealerships is evolving rapidly. Traditional operations that relied heavily on manual processes are increasingly being reshaped by advanced technologies, data analytics, and strategic upskilling of dealership teams. As equipment becomes more sophisticated, customer expectations rise, and competition intensifies; dealerships must rethink how parts departments operate to maintain efficiency, profitability, […]

Service Technician

The heavy equipment industry has entered a new era, one defined by automation, digital diagnostics, telematics, smart hydraulics, advanced electronics, and increasingly efficient diesel technologies. As equipment becomes more capable, the expectations placed on technicians become equally advanced. Repair work is no longer limited to mechanical adjustments; it now includes troubleshooting complex data-driven systems, interpreting […]

Dealership Service Department Problems

The modern dealership service department operates at the center of customer expectations, evolving vehicle technology, and pressure for sustainable profit growth. Service managers and supervisors know that success doesn’t depend solely on the number of repair orders coming in or the reputation of the dealership. It depends on the efficiency, consistency, and skill level of […]

The Importance of Accurate Business Forecasting and Revenue Projections for Equipment Dealers If you’re an equipment dealer, then your business is not just about selling machines. It’s about managing cycles, parts, service, rentals, and relationships. In such a complex environment with so many moving pieces, guessing your way into the future does not work. You […]

But let’s clear this up right away: There is no merger between these three OEMs. What is actually happening is a joint venture — a strategic collaboration between Daimler Truck and Volvo Group called Coretura AB, a 50/50 partnership designed to accelerate the industry’s software transformation and enable a more connected, standardized digital future. The […]

Just after the Great Recession, Caterpillar decided to exit the truck engine manufacturing business in 2010. CAT had struggled to make a good Tier 4 product. Many thought CAT would buy another manufacturer. Some CAT dealers bought truck dealerships, and others started working on all trucks. Dealers asked me why CAT would exit the truck […]