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195 search results for: Profit

193

Customer Retention

In the 1990’s, three professors, Sasser, Hesketh and Schlesinger from Harvard Business School wrote a book called “The Service Profit Chain.” It was for me the definitive book on customer retention. They posited that in the Industrial Distribution world if you increased customer retention by 5% you would increase the profitability of the business by […]

195

Market Share

If you had to choose between customer satisfaction and profitability, what would be your choice? I would take customer satisfaction as without satisfied customers the ability to make profit is going to have a short life.   How to measure customer satisfaction becomes the challenge. Some people define it as repeat business; others measure the […]