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Marketing 101
Marketing 101 Today’s blog post, Marketing 101, is written for us by our new Guest Writer, Bonnie Feigenbaum. Bonnie has a wealth of experience as a professor of Marketing in Quebec, and shares with readers a detailed overview of the subject. Bonnie Feigenbaum is a Senior PR Consultant with TNKR Media, former Town Councillor and […]
Introducing Our Colleague Alex Kraft
Introducing our Colleague Alex Kraft Our new guest writer Alex Kraft Started as an equipment salesperson for Flagler Construction Equipment (Volvo heavy dealer in Florida) in 2004. He worked in various positions at Flagler, ultimately serving as Chief Operating Officer from 2017 to early 2020 when Flagler was sold to Alta Equipment Company. Alex started Heave in July 2020. […]
The Digital Dealership – Where Are We Now?
The Digital Dealership – Where we are now? Guest writer Mets Kramer updates us on where we are now in this continuation of his series on The Digital Dealership. Next week, at the AED Summit in Orlando, I’ll be presenting the Digital Dealership concept in the education series. During the hour we’ll have a chance […]
Some Thoughts About 2022
Some Thoughts About 2022 As is pretty normal at this time of year there are many “experts” and “analysts” who provide us with their thinking about the coming year. Interest Rates, Inflation, Unemployment, GDP, labor Participation Rates and so on. Several of these “white papers” have got my attention. Digital Transformation More than at any […]
Friday Filosophy v.01.07.2022
Friday Filosophy v.01.07.2022 Alexander Graham Bell was born in Edinburgh, Scotland. His family was known for teaching people how to speak English clearly (elocution). Both his grandfather, Alexander Bell, and his father, Alexander Melville Bell, taught elocution. His father wrote often about this and is most known for his invention and writings of Visible Speech.[1] In his writings he explained […]
Friday Filosophy v.12.10.2021
Friday Filosophy v.12.10.2021 Friday Filosophy v.12.10.2021 focuses upon Peter Ferdinand Drucker; German: November 19, 1909 – November 11, 2005) was an Austrian-American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the […]
The Hidden Revolution in the Equipment Industry
The Hidden Revolution in the Equipment Industry With 20+ years of business system design and business intelligence experience, Dale Hanna founded Foresight Intelligence in 2009 to help leading equipment dealers achieve operational excellence and a sustainable competitive advantage through effective use of real time KPI’s throughout the organization. Recently, Dale has added telematics to his passion […]
The Digital Dealership, Your Audience: Strategic Segmentation Part 1
The Digital Dealership, Your Audience: Strategic Segmentation Part 1 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 1 of a series, tonight we look at strategic segmentation of your audience. You customers are only a small part of your Audience All of us have heard the term […]