All students who take a Subject Specific class are eligible to earn 0.5 of a Continuing Education Credits (CEU).
You must score 80% or higher to obtain a passing mark for the class. This completion entitles you to receive a certificate of achievement. This certificate will also highlight the number of CEU’s you have earned.
The Living Economy: A Human-Scale Alternative
The foundation of any real economy has never been a nation-state, a corporation, or an algorithm — it has always been two living people exchanging something of value. That biological fact is the starting point for everything that follows. The emerging threat is not simply automation or job displacement. It is the potential consolidation of […]
Careers Aren’t Linear. They’re Relational.
A reality check for dealership leaders in parts, service, and operations In the heavy equipment world, we like to think careers move in a straight line. Technician → Lead Tech → Service Manager Parts Counter → Parts Manager → Ops Leader Sales Rep → Territory Manager → GM Work hard. Hit your numbers. Move up. […]
THE GREAT AI INVERSION
Why distributed beats centralized for Manufacturers and Distributors We are in the early stages of the most significant shift in industrial economics in a generation. I call it the Great AI Inversion — the point at which the advantages that once belonged exclusively to large, centralized organizations begin transferring to smaller, faster, more locally capable […]
What We Owe After the Scars
In my last article, Learning With Scars, I wrote about the lessons that shape us — the hard-earned ones. The mistakes. The missteps. The seasons where we learned more from failure than success. Scars are proof of survival. But they’re also proof of responsibility. Because once you’ve been cut — once you’ve been humbled — […]
The Importance of Email Marketing for Equipment Dealers
For heavy equipment dealers looking to generate more revenue from their marketing, sending emails consistently to customers and prospects is one of the most effective tools available. Nearly everyone in your customer base is likely to check their emails regularly, whether they are in the office, in the shop, or on a jobsite. That means […]
Brace Yourself for the AI Tsunami
Inventors and executives are warning of widespread consequences that they don’t begin to understand. Published in the Wall Street Journal Feb. 12, 2026 As we have been having blogs and podcasts on the use of AI in the Capital Goods Industries, I thought it would be beneficial for you to read this excellent article. If […]