We have reached our Friday Filosophy #2015-20 and are focusing upon our rights and pursuit of our goals this week: Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Do you want to know who you are? Don’t […]
Parts & Service Marketing – Market Segmentation Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able to find out what the […]
Product Support Selling – Preparation Everyone everywhere sells. That is a truth that is little understood. We sell ideas at work and we sell manners at home. There are many things that we sell over the course of our lives. Sales personnel sell for a living, and the skills that they have as individuals are […]
Parts & Service Marketing – Basic Marketing Our Parts & Service Marketing series of webinars begins this Thursday, May 14, 2015, with the introductory course: Basic Marketing. Marketing is a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer […]
Parts Management – Delivery Systems In the parts business we communicate with the marketplace in a variety of methods. With the telephone, with people walking into your store, some customers will send orders by mail, or via a fax, and some use the internet. But the variations of the work don’t stop there: we also […]
Service Management – Maintenance Programs Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding […]
Friday Filosophy #2015-20
/in Filosophy/by learningwithoutscarsWe have reached our Friday Filosophy #2015-20 and are focusing upon our rights and pursuit of our goals this week: Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Do you want to know who you are? Don’t […]
Parts & Service Marketing – Market Segmentation
/in Marketing, Parts, Service/by learningwithoutscarsParts & Service Marketing – Market Segmentation Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able to find out what the […]
Product Support Selling – Preparation
/in Product Support Selling, Training/by learningwithoutscarsProduct Support Selling – Preparation Everyone everywhere sells. That is a truth that is little understood. We sell ideas at work and we sell manners at home. There are many things that we sell over the course of our lives. Sales personnel sell for a living, and the skills that they have as individuals are […]
Parts & Service Marketing – Basic Marketing
/in Marketing, Parts, Service, Training/by learningwithoutscarsParts & Service Marketing – Basic Marketing Our Parts & Service Marketing series of webinars begins this Thursday, May 14, 2015, with the introductory course: Basic Marketing. Marketing is a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer […]
Parts Management – Delivery Systems
/in Parts, Training/by learningwithoutscarsParts Management – Delivery Systems In the parts business we communicate with the marketplace in a variety of methods. With the telephone, with people walking into your store, some customers will send orders by mail, or via a fax, and some use the internet. But the variations of the work don’t stop there: we also […]
Service Management – Maintenance Programs
/in Service, Training/by learningwithoutscarsService Management – Maintenance Programs Everyone knows about the repair and rebuild business. That is where the excitement is for technical people. In the product support business, we have two major goals: reduce the owning and operating costs for the machine owner, and protect the residual value of the machine. The first step to understanding […]