Have you ever noticed that professionals have a hard time with hearing “no” from their customers?
We take it personally.
We feel we are being rejected.
I contend that every “no” you hear from your customer is a gift. It brings you that much closer to the sale, to the “yes” that you want to hear when you are trying to make the sale.
When it comes to overcoming objections, we have to remember that it isn’t personal. The objection doesn’t mean that we are in some way “less than.” The objection tells us about our customer, about our competition, about how our company is perceived within the marketplace. The objection doesn’t mean there is something wrong with us.
We often forget this fact.
Don’t be afraid to close the deal.
The time is now.