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For the past eight days, we have been in front of the camera. That is a scary thought, isn’t it? Let’s go back to some history. When we offered webinars to the market we did things quite differently. We followed the usual format of a slide and discussion about the slide. Where we were different […]
We haven’t done one of these in a long time. For Marketing Monday v2015.1 we are catching up. With the flurry of activity this past year it has been a little difficult to get ahead of the curve. Some of the recent activities: We have launched learning Without Scars. This has been a very nice […]
Welcome to Marketing Basics It’s all about your customers and you. It’s a new year and a fresh start. With that, I want to start with some basics. Basic marketing is the science of choosing markets through the use of market analysis and market segmentation. Marketing has evolved in the 21st century into a series of […]
Parts & Service Marketing – Market Segmentation Marketing is the process of identifying and satisfying customer needs. That process becomes impossible with the thousands and thousands of customers that you have in your assigned area of responsibility (AOR). As a result of that truth, it becomes important to be able to find out what the […]
Parts & Service Marketing – Basic Marketing Our Parts & Service Marketing series of webinars begins this Thursday, May 14, 2015, with the introductory course: Basic Marketing. Marketing is a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer […]
Our Parts & Service Marketing seminar will be taking place in Dallas, Texas on April 13-14. Back by popular demand, this course is geared towards sales personnel looking to make a difference. Material will cover: Defining Customers Market Coverage Customer Loyalty Measuring and Managing Success This seminar offers the fundamentals of Parts & Service Marketing […]
Let me introduce you to#MarketingMonday. With the arrival of Learning Without Scars and our embedding the blog in the www.learningwithoutscars.org web site we are kicking off a fresh series of activities. You are by now quite familiar with my Friday Filosophy. Well this is the first of our #MarketingMondays. We will post a new blog […]
In the Construction Equipment market the parts and service groups have very low market capture rates. I don’t think that any customer service provider is aiming to have less than a 50% or even less than a 25% market capture rate. Yet that is where the parts and service departments are in these critical measures. […]
Branding is a critical element of Marketing. It is who you are and what the market believes you to be. A brand is an elusive element of marketing. How do you create a brand? It is the same as your culture. It is not what you want it to be it is what it is […]