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The starting point for market segmentation is the information necessary to determine the potential of each client in the market place to be covered. To determine that in the equipment world we have to obtain a complete and accurate working machine population. This is the usual starting point for any good marketing information in the […]
Identifying Problems is the Key to Engaging Website Copy Guest writer Joanne Costin brings practical tips for writers this week in her blog post on “Identifying Problems is the Key to Engaging Website Copy.” When writing copy for your website, it’s important to identify the problems your products and services solve. You may not realize […]
What Would You Have Done? Guest writer Tom Barry is back this week to ask us to consider how we will approach our market and our leads in “What Would You Have Done?” “Build a better mousetrap and the world will beat a path to your door.” – Ralph Waldo Emerson However, it is a […]
What Is an Industry Analysis and What Can It Do for Your Business? Guest writers Debbie Frakes and Steve Clegg are back with another resource available to businesses in “What Is an Industry Analysis and What Can It Do for Your Business?” Equipment dealers only have a limited number of resources at their disposal. The […]
The Hidden Value of Employee Recognition Guest writer Kurt Pease tackles employee turnover in this week’s blog post, “The Hidden Value of Employee Recognition: Why a Paycheck Isn’t Enough.” High employee turnover is a major pain point for businesses. We often assume money is the main reason people leave, but a recent Gallup poll shows […]
Our Virtual Garage The second installment of information this week comes from our Founder, Ron Slee. Please read on to learn about “Our Virtual Garage.” The image of the virtual garage brings to mind the humble beginnings that have started an individual journey. It is through relationships that this journey is carried through to success. […]
“Reflecting upon the nearly 3 decades that I have known Ron in his professional career, I remain highly and increasingly…
Online retailers like Amazon.com and e-Bay are changing the face of shoppingmuch as malls did in the 1970sand companies must master new rules to keep customers coming back. Loyalty.com shows companies how to shift their focus from impersonal database marketing to true customer relationship management (CRM), blending CRM and Web strategies to outline a program for lasting […]
Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The “paradox of participation”–why individuals cast ballots when they have virtually no effect on electoral outcomes–has long puzzled social scientists. And it has particularly troubled rational choice theorists, […]