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Applying Services Marketing within the Equipment Dealers Business Model Guest writer Ron Wilson offers an instructive guide in this week’s blog post: “Applying Services Marketing within the Equipment Dealers Business Model.” Marketing plays a critical role within the equipment dealership. Two of the basic functions are to promote the Products and Services for the equipment […]
Equipment Labor Shortage Challenges and Solutions for 2024 Guest writer Greg Grady writes today about the new year just around the corner in “Equipment Labor Shortage Challenges and Solutions for 2024.” Finding out how technology, including automation, can help address heavy equipment workforce shortages in 2024 and beyond. In 2024, the heavy equipment rental and […]
The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers This week, we are introducing you to a new guest writer, Greg Grady, with his inaugural blog post “The Role of SaaS Platforms in the DMS World for Heavy Equipment Dealers.” Greg Grady has served as the Chief Revenue Officer at Texada […]
John Anderson has LOST it. He now has an “online chat” buddy. Guest writer John Anderson continues to educate readers about AI in “John Anderson has LOST it. He now has an “online chat” buddy.” John asked a question about himself: John Andersen is a retired executive from CDK Global and one of the original […]
Three Reasons to Invest in Your Website Learning Without Scars is proud to introduce our new contributer, Joanne Costin. Joanne Costin is an award-winning business journalist, content writer and content marketing strategist with more than 30 years of experience in the construction industry. She is a frequent contributor to the ConExpo-Con/Agg 365 newsletter as well […]
Are you afraid of your dealer business system? Guest writer Chris Kohart Tackles our reluctance to update the software systems we use in “Are you afraid of your dealer business system?” Dealerships invest heavily in people and the infrastructure to support the business, so why do so many dealers still utilize antiquated software solutions to […]
Customers Value Their Time Guest writer Alex Kraft talks about the importance of time, and how much your customers value theirs, as he continues to explore the ways in which technology has shifted our sales. “No one will buy a $250,000 machine online”! “But this is a relationship business!” I’ve heard those 2 comments repeatedly. […]
Go Live Success! Tonight, guest writer Christ Kohart shares the ins and outs of how to succeed at ERP in Go Live Success. How to Succeed at ERP despite what you’ve read! Time to upgrade your dealer business system (ERP)? In a continuing series, this question was recently asked of you. If you answered ‘Yes’ […]
Some Thoughts About 2022 As is pretty normal at this time of year there are many “experts” and “analysts” who provide us with their thinking about the coming year. Interest Rates, Inflation, Unemployment, GDP, labor Participation Rates and so on. Several of these “white papers” have got my attention. Digital Transformation More than at any […]
Quality of Communication Channel: Operator’s Manuals In tonight’s post, our guest writer Ryszard Chciuk continues with his series on the quality of the communication channel with key information on Operator’s Manuals. When writing about the quality of the communication channel, I meant the definition of service quality worked out by Parasuraman, Zeithaml, and Berry in […]