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The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), […]
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired ‘P’s marketers have used for decades […]
The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the “value gap”—that frustrating division often created by sellers who have either been unable or unwilling […]
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and […]
Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace,” says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out […]
The CSIs in the Tire Shop #technogeek Our guest writer Bob Rutherford is back this week, along with a new hashtag (#technogeek), to talk technical about the CSIs in the Tire Shop. At the last TMC meeting there was a lively discussion about the shock absorber and the role it plays in vehicle safety. As […]
What Would You Have Done Thomas Barry – ‘Tom’ has long taken to heart the fortuitous occasions and high value of being prepared and focused when the opportunity to be considered, called upon, and compete align. This was a necessary mindset fostered and forged when seeking to make the youth baseball, soccer, hockey, and chess […]
EI vs. AI: Emotional Intelligence vs. Artificial Intelligence This week, our guest writer John Andersen helps us see the clear difference between reality and the artificial in “EI vs. AI: Emotional Intelligence vs. Artificial Intelligence.” With all the technology and buzzwords floating around it is easy to get lost, confused or sometimes plain lied to. Marketing […]
Exceed Revenue Goals Guest writers Debbie Frakes and Steve Clegg are back with a new and relevant blog post this week which covers the topic of how to meet and exceed your revenue goals. Revenue and transaction trends tell a story about your company. They allow you to recognize sales patterns and understand what activities, […]