Socrates Says

Let’s Get Serious About Our Employees #MarketingMonday

Some thoughts for your consideration: You have seen over the past two to three weeks a change in the approach to the blog. We have been exposing Vimeo based film clips. You have seen our promotional trailer, the animation of Socrates, an introduction to the company and a video clip on market segmentation. I want […]

Why Backorders Happen #MondayBlogs

Sometimes, a part won’t be available within your store, or your chain of stores, or from your supplier, OEM.  When a backorder takes place, you can never forget to conduct an analysis of WHY this has happened. If our customers tell us what they want, shouldn’t we give it to them? This means providing them […]

Differentiate Your Market #MondayBlogs

There’s always some crossover between our industry, and the automotive industry, the aviation industry, trucks, trailers, and so on. When we think about marketing, we automatically think of the end result of all of our marketing endeavors: a sale. But in order to make a sale, we have to know our market.  This means more […]

Who Is That (Not Masked) Man?! A #MondayBlogs Guest Post

For this week’s contribution to #MondayBlogs and our very own #SocratesSays, it seemed appropriate for someone other than Ron to write the post.  So, you are stuck with me, Caroline A. Slee, for this blog post this week. At this point, I’m certain that you all know that I am Ron’s daughter.  I am also […]

A Good Start #MondayBlogs

What a great day it is today. Happy Monday to all of you. There is a great new world out there. In the period following the economic disruptions of 2008, caused in part by government overreach and a lot of greed in the banking Industry, I followed behind the financial management company PIMCO with their […]

The Big Reveal!

Most of you know that we have created a wonderful image of “Socrates” as our Company Logo. A special thanks goes to Joanna Slee-Poulos, who created this image. She is a huge talent. We chose to use Socrates deliberately. Socrates, who lived between 469 BC and 399BC, is credited as one of the founders of […]