Socrates Says

The Pursuit of Performance – Change

Last week on the airplane catching up on my reading I was struck by a quote from Jeff Bezos, the founder and creator of Amazon. “Social cohesion at the expense of truth” This took my mind to the world we live in and change. Do you remember when Jack Welsh said “when the world around […]

Quest Classes in Dallas

There is only one week left to register for the Parts Management and Service Management classes in Dallas. Don’t miss out on this leading edge training. Register at www.rjslee.com under the Learning tab. Thanks   see you there The time is now    

Words of Wisdom #3

Sleeism # 3 Always assume the other person is twice as smart as you are and work twice as hard to prove they aren’t. This is another from Tony Doxsey and it has help up rather well over the years. It is expressed another way that might help make it more clear to you. “In […]

Instore Selling Representatives

So we have identified the Medium Potential Customers. We know who they are and where they are and what they buy and what they own. Now we can assign them for market coverage. That means we have to select the number of customers that is appropriate for one person to handle. But first we have […]

Huggers or Hunters – that is the question

So we have identified the High Potential Customers. We know who they are and where they are and what they buy and what they own. Now we can assign them for market coverage. That means we have to select the number of customers that is appropriate for one person to handle from a geographical and […]

Making Segments that Work

Alright, you have run the reports, established the different levels of purchases, obtained accurate machine populations for the customers and have put this market segmentation code into the name and address record on your computer. Well now you have 64 market segments. I submit to you that this is too many segments to determine a […]