Prospecting and Account Penetration

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Prospecting and Account Penetration

Prospecting and Account Penetration

Prospecting and Account Penetration: Virtual Selling Tips related to Vital Selling Regimens. By Don Buttrey, President of Sales Professional Training, Inc. For today’s guest blog, Don shares with us the unique challenges of prospecting and account penetration in the virtual world. In the world of “before,” it was a given that we could meet with our customers. This new normal challenges us to innovate our processes.

Not being able to drive around and see what is going on in the field is a problem today. We have to be creative with how we do our prospecting. Using the phone is much more effective in numbers it is the quality not the quantity that gives us some trouble.

Prospecting and Account Penetration

  •  Now is the opportune time to find and develop new accounts and new relationships within existing accounts!
  • Slower markets put pressure on ‘price’. But you can overcome that with good fundamental selling. One of your best negotiation strategies is to increase your prospecting. Having more deals in process (better participation/market awareness) gives you more power. The more deals you have in the pipeline – the better!
  • Have thick skin. Do not take rejection personally. Be carefully persistent. If they are a potential customer, they will appreciate your proactive effort!
For more information on our classes and assessments, please visit us at Learning Without Scars.

Complacency

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Complacency

Complacency

Tonight’s guest blog on Complacency is from Ross Atkinson. Ross spent his entire 33+ year career in the Heavy Equipment software marketplace with PFW/ADP/CDK. He was the architect and software designer for most of the applications in the rewrite of the core Dealer Management System called IntelliDealer. Having been in many roles with the Company from installation to ownership, he has first-hand knowledge of the system requirements of dealerships and the people who use it. His specialty is the ability to design and create solutions to ensure the best user software experience possible.

Complacency

Even for the most computer savvy person, the rate of software change can be overwhelming. In many cases, your staff is too busy and is not given the time to understand what the changes are before yet another iteration has been introduced. I guess that could be the subconscious excuse for never venturing beyond the basic functionality and just using what they know to get through the day. Simply said, complacency!

From my many years in the heavy equipment software industry, I learned that there are few exceptions to this statement, however, the dealers that do overcome this self-inflicted shortcoming are very successful, not only in the utilization of their business system but also financially.

How do you make time?  Well, it starts from the top down: a commitment from management to the ongoing education of those who use the software every day. You educate your technicians so why not the rest of your staff who use their “tool”, your business system software?

I can also guarantee you that there is functionality that your business system has today that you are not using or are even aware of. You need to understand what’s available at your fingertips. This is followed by the opportunity to test the features and functionality first hand. It’s one thing to sit in a classroom or virtually listening to trainers, it’s another to try it yourself and see it in action; using your data.

Through this learning process, your staff can determine how these capabilities can benefit your day-to-day processes. The goal is to improve efficiency but also the opportunity to gain a better understanding of your customers and the services you offer.

Once you have mastered the commitment to education, challenge yourself and your employees to understand how you can “tweak” or change your business processes to take advantage of functionally and systems you previously deemed unusable.

I recall doing some classroom education many years ago when the dealership principal stood up, interrupted my session, and made the following statement to his staff, “Not changing is not an option!” Imagine if that was your dealership motto?

For more information on our classes and assessments, please visit us at Learning Without Scars.

Planning to Succeed or NOT?

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Planning to Succeed or NOT?

Planning to Succeed or NOT?

In his latest guest blog, Brad Stimmel shares with us the readiness of leaders for the next stage in “Planning to Succeed or NOT?”

Every good business leader that I have ever encountered make plans for the coming year.  And every plan has the first goal of creating success for that same period of time.  But are you sure you are making all the arrangements for your plan to succeed or are you just setting yourself up for unintentional failure?

The styles of annual planning process differ greatly depending on many factors of the company and its leadership.  In each company, the different styles of plans are usually financially driven.  And, of course, then it is broken down into its components by department and then by revenue, expenses, and profit.  This is pretty much the basic process done in many different manners by every company.  In some companies it is done from top management down and some companies it is created middle management up.  All of it will sum up to a potentially successful plan that is aimed at reaching the company goals for the coming year.

But there could be missing components that are equally as important. Ones that, if left undone, could increase the probability of failure to reach the company financial goals.

The concept is reduced to a twist on an old cliché quoted from an anonymous source:

“Ready, Fire, Aim”

It can be further qualified this way:

  • “Ready” means your standard financial plans that are well done and created with good planning and collaboration.
  • “Fire” means the approval, communication and launching this great plan for the coming year.

But… is everyone on your team “Aiming” in the right direction or even the same direction as others?  Usually not.

If each of your team members have not personally created a set of Measurable Objectives that will move their department and their personal efforts in the direction of the financial plans, then the probability of failure is much higher.

As Peter Drucker states:

“Objectives are not fate – they are direction.  They are not commands – they are commitments.  They do not determine the future – they are means to mobilize the resources and energies of the business to make the future.”

All managers and Sales representative should create a set of measurable objectives that create success for them and their departments.  The objectives should be specific milestones that are productively moving toward the overall company financial plan.  They should have specific dates to target and well-developed action plans to accomplish over time. They should name any collaboration required with other members, vendors, or departments. And finally, they should be agreed to by their supervisor but never dictated by him or her.

As Drucker says, “There is a great difference between doing things right and doing the right things!”

This objective plan should be cascaded to all managers and sales representative at all levels. The higher the agreement and the clearer the communication of these objectives up and down the organization, then success is almost inevitable.

The last important step after the objective planning is to complete a quarterly review on progress toward the objectives with each participant.  NO penalty and NO reward should be offered.  Just check for progress.  If the objectives are just filed away in a cabinet until the end of the year, then most likely not much will change until the end of the year. And then it is too late.

So here is the summary of the ESSENTIALS OF OBJECTIVES PLANNING.

  1. Individuals determine their objectives and share with their supervisors. They both agree upon and state very precisely the specific results that are to be accomplished by a specific future date either by the individuals or by the units they manage.
  2. These same individuals work enthusiastically to achieve the expected results because, in the process of developing their objectives, they have become sincerely committed to achieving them.
  3. Regularly, the results achieved by these individuals and the units they manage are measured and reviewed at least quarterly. (I suggest a dashboard be set up for each individual member if your enterprise management system software provides this option.)

This whole concept is carried along on a wave of increased communication.

“The clearer the idea you have of what it is you are trying to accomplish, the greater the chance of accomplishing it.”

For more information on our classes and assessments, please visit us at Learning Without Scars.

Falling Upward

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Falling Upward

Falling Upward

Tonight’s guest blog is from Sonya Law, sharing the experience of Falling Upward.

How to create a culture of Ethical Leadership and Courageous Conversations

Falling upward is how it can feel like for leaders when faced with an ethical dilemma and there is no rule book…

Firstly, every organization I have worked for has an ethics policy which sets out ethical behavior for all employees and consequences of an unethical act.

What it does not set out is clear guidance in complex environments where we need to make ethical decisions.  We have all sat through hours of mind-numbing ethics training with textbook like scenarios that fail to apply to real life situations.

Secondly, a true ethical dilemma, is a moment in time in your career, that occurs only a handful of times that tests you’re grit, resolve and ability to think under pressure.  Characterized by 3 main things: you are often alone there is limited time to think, you are acting on gut instincts, fear will kick in followed by a momentary dread of you whole career flashing before you. You know that in this moment it’s not the right thing for you personally, you may need to challenge the status quo, you may take a hiding in the process from those more senior than you, there are no accolades for doing the right thing, it is a quiet and largely unwitnessed act of good faith.

Your resilience, fortitude and courage will be tested and it will feel like falling upward no matter what your position is in the company, Emerging Leader or Senior Leadership Team.

Lastly, ethical leadership at the basic foundation is about following a rule book, however the interpretation and application of ethics is often not clear cut, against a complex external environment.  Imagine sky diving for the first time you understand the safety rules and laws of gravity, what goes up must come down and you alone are left with the ultimate decision to jump.  Before we can free fall, we must go upward in the plane, reach dizzying heights, adrenalin pumping, fear kicks in and your whole life flashes before you as you get ready to jump.

Ethical leadership – takes courage when we make a stand for what is right, we are faced with a difficult dilemma, no clear path of what to do just a guttural feeling of discomfort and a racing heartbeat.

In the military, there are a clear set of rules that must be followed and order of command that must be obeyed, yet the military still face the same ethical dilemmas that we do in Business.  Because fundamentally we are all human beings who make decisions just like the moment right before we jump out of the plane.  Early in my career as a recruiter I was frustrated when a candidate wouldn’t accept the job offer; what I learnt very quickly is that people have a fundamental floor they often do what is right for them.

How do we create a ‘lived culture’?

  1. Human Resources set Culture
  2. Senior Leadership Team role model behaviors
  3. Employees observe these behaviors.

How do we create a culture of Ethical Leadership and Courageous Conversations?

  1. Accountability and Responsibility
  2. Trust – Create a Circle of Safety
  3. Educate the Senior Leadership Team how to have Courageous Conversations.

Accountability and Responsibility:

Encourage your employees to come to you with ethical dilemmas with what they see are the ethical challenges and what needs fixing in the organization.  Resist the temptation as a manager to fix it for them, by giving them the responsibility it activates thinking and accountability.  Ask them what do you think? How would you solve it? Empower them.

Trust – Create a Circle of Safety:

Managers tell people what to do but true leaders help people to feel safe, promote thinking and drive a culture of empowerment. Where employees are empowered to do the right things as opposed to the right thing for them which typically stems from a fear-based culture the opposite of a circle of safety.  Simon Sinek describes what he calls the Circle of Safety and establishing trust in his book titled ‘Leaders Eat last’.

Educate Senior Leadership Team (SLT) in why they need to have courageous conversations:

As a Human Resources Manager, I held a session exclusively with the SLT on the importance of courageous conversation and in 2019 took them to see Brene Brown live in Melbourne, Australia with the message that by having courageous conversations ourselves is the first step and encourages employees to do the same.

So, what’s it worth to you?

Your reputation and financial sustainability.

 

 

From My Perspective

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From My Perspective

From My Perspective

From My Perspective is the latest guest blog by Don Buttrey, President of Sales Professional Training.

We have covered the headlines and some thinking on Customer Relationship Management. Let me wrap it up with these final thoughts.

HELP! I’m in CRM hell!

My position is that the “software” is not a solution per se.  The solution is getting the entire organization to embrace the power and value of knowledge with effective team selling.  Call documentation, account strategic planning, pre-call planning, post call documentation, customer profile completion, account tiering and prioritization, calendar management, and whole team communication must be taught and expected first and foremost. Then, CRM can and will be embraced by all as a powerful technological tool that makes doing all these things easier—and actually possible! As an analogy, this is similar to learning the concepts and discipline of mathematics first – then seeing the time savings and exponential power that a calculator or computer can provide.

Every dealer I have trained in the last 20+ years has seen the need – and is at some stage of CRM initiation or operation. Like cell phones or any other technology it has become a part of being a sales organization. I do not sell or promote any particular CRM.  However, due to the inevitability of dealers needing and using it, my training addresses it throughout my curriculum. As a sales trainer, my service to dealers is to support and promote buy-in and implementation of all the selling and service activities that CRM documents, tracks, and manages. I teach the “why” of CRM and make sure that leaders do not dictate it – but that all levels of the dealership accept the duties of data entry, maximize it’s use, and are involved in continuous improvement and ongoing customization of the tool.

For more information on our programs and assessments, please visit us at Learning Without Scars.

The Law of the Carrot

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The Law of the Carrot

Today’s post, The Law of the Carrot, is written by guest blogger is Ryszard Chciuk. In his own words:

For the first half of my professional life I worked for Hydrobudowa-6 SA. At that time, it was one of the biggest construction companies in Poland. There, I was responsible for technical availability of all kinds of heavy construction machines and equipment, mobile cranes and trucks. We needed them on projects like constructing long distance pipelines, subway stations, expressways, airfields, industrial buildings or pumped storage power plants. I was in charge of up to 440 people, including mechanics and field technicians, machine operators, truck drivers, procurement, warehouses, and administration.

In the period of 22 years, I learned how my colleagues, project managers, utilized machines and equipment and what they needed to complete their projects on time and within the budget. It gave me a solid foundation to undertake a commitment to create the best after-sales organization in Poland for my new employer, Volvo CE.

The core of my service management team comprised of several highly motivated people who shared my idea of service excellence. Together, we built a very successful service organization. Within 10 years, we multiplied the number of employees ten times, up to almost 150 people in 2013. We generated average service and parts sales growth 22% yearly. My team established new standards on the demanding, after-sales market.

The Law of the Carrot

Seven years ago, I decided to retire, though I have not fully accomplished my goal to create the best construction equipment service organization in my country. Since then, I have posted over one hundred articles on my blog (in the Polish language) to support all the people focused on service excellence. My blog is directed to the construction equipment users and service managers, because I see both groups as complementary parts of every construction activity. They should know their expectations, which are very often completely opposite. They should also understand their daily limitations.

When my guru Ron Slee asked me to write a short article for this blog, I decided to follow Steve Day, a guest blogger for Learning Without Scars: “I thought that I might write about something important that I did not focus on enough until way too late in my career”. In my case this is about motivation. Truly speaking, I hate that word. This is because my superiors used to do their best to demotivate me during almost all of my professional life.

As a deadly enemy of negative motivation, I always tried to motivate my people in a positive way. I spent a lot of time and energy designing and implementing motivational systems for many teams I was in charge of. Those systems were mostly based on financial incentives, though fortunately not all of them.

Since I got retired, I have had enough time to look back. I learned about the Law of the Carrot on the seminar of Andrzej Blikle (Professor in mathematics and computer science at the Institute of Computer Science of the Polish Academy of Science and in the years 1990-2010 the president and CEO of A. Blikle Ltd, a family firm established in 1869 in Warsaw, known for its luxury pastry shops). His Law of the Carrot says: “The sole purpose of each carrot is to make a stick out of it”.

When you are rewarded with a carrot, you seem satisfied (please pay attention that it works only for a very limited time). Your superior gave you a tasty carrot but now it’s already been eaten.

If you were not rewarded with a carrot you looked very unhappy. Almost imperceptibly a carrot transformed itself into a stick.

What about your improper behavior (according to your superior)? You are punished. It’s a stick motivation. Next time, you will do your best to avoid the stick on your back. It does not matter if the way you avoid punishment has a positive impact on your company. You feel as comfortable as when you are awarded with a carrot. So, this time a stick has transformed itself into a carrot.

Too many managers still believe people must be awarded or punished to work well. They say it is human nature to be lazy and dishonest. Of course, the manager himself is not lazy and dishonest. Conclusion: a manager is not a human being. Am I wrong?

I am ashamed I did not notice that my very fast-growing service team was the most effective and happy, during at least the first three years of building our countrywide organization (we began in 2002). Those times, almost all of us used to spend five days a week in service cars and hotels, solving problems of customers with their heavy machines, in the field, despite the weather, lack of parts stock and no administrative procedures. It was the time all of my team members including field technicians, service supervisors, and parts personnel were paid only monthly salary – no bonuses, no financial incentives, and no paid overtime. We did not register work hours. Field technicians decided on the spot, how many hours they were to work to solve customers’ problems, before going asleep. You do not believe it worked? Nobody quit during the first three years, though the core people could easily find better paid jobs. Then and later on, many new people were hired and almost all of them were brought on board by our team members. The only visible incentives for field technicians were mobile workshops, equipped with all indispensable tools, so that nobody in the market could compete with us – we were proud of our service vans.

How was it possible? We were pioneers and we felt like ones because we had a common goal to build something much better than anything we could observe around. That was power of internal motivation, neither a carrot nor a stick incentive.

For more information on our programs, please visit us at Learning Without Scars.

Underneath the rock: How to inspire resilience in a pandemic

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Underneath the rock: How to inspire resilience in a pandemic

Underneath the rock

This week, Sonya Law returns with another guest blog for us. Who better than a Human Resources Manager to help us to uncover what is buried underneath the rock, and how we can inspire resilience in a pandemic.

“Developing resilience helps us to overcome obstacles, deal with change and learn from experiences to thrive in the future…”

Gemma Leigh Roberts, Chartered Psychologist, Founder of the Resilience Edge. 

The Pandemic in 2020 will go down in history as a year like no other and we are yet to uncover what is underneath the rock, when it comes to employee’s wellbeing.  The iceberg theory helps us to understand there will be some signs on the surface, that we can observe but it won’t be until we go deeper that we will uncover the real human impact.  How do we inspire resilience in a Pandemic where employees can thrive, not just survive? And why is it valuable to understand the wellbeing of our employees in order to develop a resilient and innovative culture into the future?

As a Human Resources Manager my approach during the Pandemic was to promote positive mental health in our workplace and inspire a culture of resilience and innovation.

We already had a health and wellbeing committee with cross functional representation of employees across the organization and a charter that directed our wellness program.  What we introduced that was new was to educate our managers on how to identify signs and symptoms of mental health in employees, who may be impacted by feelings of isolation, anxiety and fear during the Pandemic. With the knowledge that 1 in 5 employees globally in the workplace will experience a mental health issue at any given time.

Firstly, our frontline managers participated in a facilitated session led by Human Resources on how to have a wellbeing conversation with their employees about their mental health.

Managers were equipped as the first responders, on how to recognize the signs and symptoms of mental health in their employees during the Pandemic and have a respectful conversation about their wellbeing or refer to an employee assistance provider.  In a poll of managers 80% found it easy and essential to have a wellbeing conversation, 15% awkward and 5% almost impossible.  Managers who found it easy and essential understood it takes time to build trust with employees and for employees to open up.  As a manager it’s about respecting that these conversations are personal, private, sensitive and confidential.

For those managers who found it awkward to have these conversations, they were encouraged to express their discomfort about having a wellbeing conversation and to say – I am not the expert in these conversations but your wellbeing is important to me, and I just want to check in to see if you are okay? This approach was very well received because it showed that they too were human.

We learnt that by managers holding a space for employees to be listened to discuss their wellbeing as well as their daily work priorities helped employees to feel supported.  Leading with compassion, showing genuine authentic care and concern towards another human being promotes feelings of safety a fundamental human need, (Maslow’s Hierarchy) without this need being met we can’t achieve higher order needs.  Managers who led with compassion during the Pandemic inspired co-operation amongst their employees.

Secondly, we engaged Melo Calarco a Mindfulness and High-Performance Coach to present to all employees in a lunch and learn Zoom session (60 minutes) on how to develop resilience through a daily self-care practice:

  • Manage stress and anxiety and burnout (exercise program)
  • Better quality sleep
  • Be more engaged and productive
  • Thrive in challenging conditions (resilience)
  • Have more mental clarity and focus
  • Stay positive and motivated
  • Connect as a team
  • Cultivate Gratitude.

We get a hit of serotonin ‘the feel-good hormone’ when we engage in activities, we enjoy which we get from a daily self-care practice.  Serotonin also regulates the gut so we get the added benefit of improving our digestion and gut health improves our mood and protects us against digestive disorders linked to depression.  You can research more into how what you eat can affect your mood – Grain Brain, New York #1 Best Seller – Author Dr. David Perlmutter and Kristin Loberg.

The Pandemic showed us that a successful organization who adapts well to change, is agile and can keep pace in a rapidly changing environment.  Even when there is no blueprint for employees to work off, employees are empowered to think on their feet and solve new problems. It’s essential that leaders develop organizations into the future where people can perform well beyond its boundaries where surprising events occur, where plans and procedures no longer apply.  Described as graceful extensibility, is a positive capability to stretch near and beyond boundaries, when surprise occurs the organization continues to perform during periods of disruption i.e. Pandemic, the behaviors that organizations must exhibit are both resilience and innovation.

For more information on our assessments and classes, please visit us at Learning Without Scars.

 

 

Information Stagnation

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Information Stagnation

This guest blog is from Brad Stimmel. Brad Stimmel is the retired CEO of Ascendum Machinery.  He was also the President of the Volvo Dealer Advisory Council for 10 years. In addition, he was a 15 year member of the Executive Forum group that provided updates twice per year for studies in Executive Management led by the International Negotiation & Management Co. (INM). His rich experience and expertise brought about this writing on information stagnation.

Prior to this, Brad worked with 4 other dealers that represented major OEM’s such as Caterpillar, Komatsu, and Ingersoll Rand.  During his career he has served in various roles – Sales Representative, Service and Parts Manager, Remanufacturing Center Manager, Branch Manager, Regional Manager, and VP & General Manager. He has been in the construction and industrial equipment business for over 43 years serving always at the dealership level.

Brad Stimmel holds a Bachelor of Science Degree in Engineering from North Carolina State University and an International Negotiation and Marketing degree from the Executive Management Institute.

Information Stagnation

Today’s “Digital Information Transition” is well underway for all equipment dealers willing to take the big step. Once dealer leadership has embraced it, all operations have more current information than ever before.  Many forward planning dealers have made great use of current technology to make better decisions that can leapfrog the past costly mistakes caused by delays in data collection and reports.  Most of the time, in the past the mistakes were identified long after the time to correct them had passed by.  If you have been around the business for a long length of time, then you know in the past that some reports or even financials were created monthly, quarterly, annually, or not available at all.  The ERP systems of today have evolved rapidly. More information is available on a real time basis. Drilling down into data is instantaneous. Dashboards are available by individual responsibility level.  Let us name this “Digital Awareness”.

Congratulations if your top management has embraced Digital Awareness. Sadly, many have yet to make the move. In some cases, this procrastination is appropriate.  This paper is written for those that are already making the digital transition and may be working to make the best use of this new powerhouse of current information.

Many of us remember the past times when the cliche “Analysis Paralysis” was used to describe spreadsheets of data that were historical in nature and caused a pause in action but no real current impactful corrective change at the operational level.

So, what are the pitfalls of Digital Awareness. Sometimes the free and easy access to real-time reports create an avalanche of graphs, comparisons, complex information communication, unrelatable information, misunderstandings, and false reports due to wrongly organized analysis.  This will now occur at all levels of the organization.  Sometimes the reports are created by the finance department and delivered to operational managers with not clear expectation of the decision needed to avoid mistakes or worse, no training as to what the graph even represents.

Now enters “Information Stagnation”.  The typical manager is faced with daily tasks that occupy most of his time and thoughts.   They have years of experience with real-time solutions that create customer and employee satisfaction, and these events happen every hour.  After all this has always been their primary objective.  There is little time left to work on improving company efficiency by acting on the new current information. This will require strategic planning and complete understanding of what is indicated by the data presented.  The data is available with high accuracy and floods the computer daily. Top managers of the company are likewise flooded with reports covering possibly all stores, or all departments, all inventories, all employee performance measure, or all financial metrics.  This overload is eventually eliminated by the employees who ignore the redundant or misunderstood report and send it to the digital basement. Not because of complacency but just a self-defense mechanism. The skilled employee goes back to what is familiar and comfortable based on the many years of experience they have collected over their career.

Is there a solution? Yes, but they are not easy steps to take.

First, do not let the CEO, CFO, or CIO embrace the temptation creating reports and force feeding the departments with an avalanche of data analysis.  I recently learned of a CFO that was exuberant about the capabilities of the new digital transition and created hundreds of graphical reports that were sent out to the managers. That CFO quickly realized that she had created information stagnation and set about ways to start correcting her mistake.

So, follow some simple steps.  The first step is to create a brief and simple set of measurable objectives for each main area of the company at the executive level. Then communicate these to each employee that has the responsibility to impact or improve these objectives. Of course, they should be broken down by department.  Next, create an orientation presentation that fosters trust in the new digital awareness data. TRUST is the key word here. The data must be clear, easy to read and pertinent to each person’s role.  Since communication at this point is critical, ask for follow up written confirmation of understanding of the objectives and the reports, dashboards, or graphs.  Most of the time this can be best completed with a task force of current experienced employees.  A team discussion is best and can be a good use of virtual meeting technology.  But if the company is large, a senior Digital Implementation Manager might be appropriate.  The new position will need to be a person that possesses good people skills and strong technical knowledge of the operations and the software.  This should come from within the company.  The primary objective will be how to best facilitate the transition and engagement.

The next step is leadership.  To prevent future “information stagnation” ongoing, executive leadership should create robust follow up communication measures with all levels to identify and celebrate successful objective completion.  This is the most difficult step because it requires the executive dedication of time and resources to accomplish.  Also, the intestinal fortitude to be continuously adapting and communicating the objectives and its measurable results as they are continuously evolving.  This is the step that will cause meaningful results improvement short and long term.  But each company will have to create its own methods to do this based on the organization circumstances.  Each executive manager should analyze the company’s true culture and then act.  Not doing this will cause the company to fall back to information stagnation in the future.

I spoke recently to a CEO of a large dealer that has been doing this for over three years with success but exclaimed to me that it is an ongoing evolution of subtle change and reinforcement.

Best of luck as you venture on this journey.

For more information on our classes and assessments, please visit us at Learning Without Scars.

 

 

A New Value Proposition for Leaders

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A New Value Proposition for Leaders

How Do We Measure Success?

Tonight’s blog is courtesy of Ed Wallace, in a continuation of his last blog post: How Do We Measure Success?

Most executives and managers will tell you that strong human relationships are critical to their success. They say they also need their team members and employees to be great at developing and maintaining relationships, collaborating, innovating, advocating for company goals and keeping the organization functioning effectively.  Whether it’s external or internal business relationships, we need to understand how people think and act, what it takes for someone to want to listen to you, help you, work for you, work with you, and even buy from you.

The challenge we face during the pandemic is that proximate relationships are difficult to foster let alone to launch new ones. A recent McKinsey survey indicated that most companies are going to behave like they are as of this writing for another 12 months after the pandemic is over. This leads to what I call the need to become a hybrid relational leader. However, very few leaders take any kind of structural, systematic approach to doing this.

Intentionality

I find it paradoxical that if relationships are so important, then why are leaders unable to display ‘intentionality’ toward them?  The answer is due to the fluid, unpredictable nature of business relationships that makes companies struggle with just how to capitalize on their potential. In fact, many business leaders view developing business relationships as an instinctive mind-set rather than as an approach based on beliefs, new skills, and a repeatable process.  I’ve heard the phrase, “We focus on hiring and growing people with the most magic,” hoping that magic will rub off on everyone else. The common result is a haphazard, almost accidental process of relationship development. How risky is that now that we can’t meet with people in person as often?

What’s Missing?

So, why are leaders missing the relational mark? My experience, through many years of research into business relationships and working with over 28,000 business professionals and 300 companies, has shown me that there are five identifiable principles that lead to intentional relationship development whether it be proximate or digital and, not surprisingly, superior performance.  They are at the very heart of the practice of the most successful leaders at all levels in organizations and life. The Five Principles of the Relational Leader are:

  1. Display Worthy Intent
  2. Care About People’s Goals, Passions, and Struggles
  3. Make Every Interaction Matter
  4. Value People Before Processes
  5. Connect Performance to a Purpose

 

The Five Principles of the Relational Leader

Relational Agility: A New Competency

These principles form a system of beliefs for high performers that Relational Leaders follow and apply intentionally. I define this intentionality as the way Relational Leaders coordinate a principled, purposeful and practical relational approach. This results in a competency that I call relational agility that allows them to bridge the generational, cultural, and yes, the pandemic gaps, that exist today. Through my experiences and research, I know they can be learned, practiced and improved bringing a surprising level of precision to relationships in organizations.

This begins with the first principle, known as Display Worthy Intent- putting the other person’s goals and values at the forefront of each business relationship, creating an exceptional experience for others. Relational Leaders then apply the remaining principles to create relationships that immunize them against all competitors both within and outside their organizations.

We all create plans and strategies for many aspects of life – education, careers, building a home, retirement, and even playing games with our children. So why leave the development of important business relationships largely to improvisation or magic when even magicians have a disciplined process to accomplish their illusions. Relational Leaders deliver on the new value proposition for leadership through a strategic, intentional focus on their business relationships using the five principles and process that I shared in this article. Companies that ‘invest in relational capital’ will be the long-term winners in today’s complex business environment.

The margin for error in business today is razor thin, so why takes chances on your relationships!

Ed Wallace, President, AchieveNEXT Human Capital.

Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital, Business Relationships That Last, and his most recent the #1 best seller, The Relationship Engine.  In addition, Ed is currently on the Executive Education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program. https://www.linkedin.com/in/relcapgroup/

 

Four Tough Sales Questions

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Answers to Four Tough Sales Management Questions

Don Buttrey is the president of Sales Professional Training Inc., a company that offers in-depth skill development for sales professionals and sales support. He has trained thousands of salespeople over 25 years and clearly understands the selling environment of equipment dealers and manufacturers. He has given answers to these four tough sales management questions over the course of his career. His curriculum is comprehensive and proven! Don is also the author of “The SELL Process”, a foundational how-to book on effective sales interactions.

Don can be reached at (937) 427-1717

or email donbuttrey@salesprofessionaltraining.com. 

Check out this website link salesprofessionaltraining.com  for more information – or to purchase online sales training.

Four Tough Sales Management Questions

As a sales trainer I get to work with heavy equipment dealers all across North America. In this 4-part series I will provide some answers to four tough questions that sales managers often ask me. I hope they give you some clarity and direction as a sales leader!

QUESTION 1: What preparation should I expect my salespeople to do before picking up the phone or meeting with a customer?

Don Buttrey: Most of the time salespeople do the typical prep such as considering the situation, doing some research, or reviewing notes on the customer such as past sales, problems, internal politics, personal facts, previous calls etc. That is important – but it is not enough. Often, at that point they just charge in or pick up the phone and “see how it goes”. I call this, “showing up and throwing up”.

I accept the reality that selling is very dynamic and that anything could happen.  However, one of the most important disciplines and skills I teach is, tactical pre-call planning. When salespeople make proactive calls, they are on the “offense” and they should prepare their offense! What will they say to start? What questions will they ask and how will they word them for maximum effectiveness? What benefits of product or distributor value will they leverage? What is their action-oriented objective and how will they ask for commitment or action?

My short answer to this question is that before every call salespeople should pre-call plan using the SELL Process tool. SELL stands for Start, Evaluate, Leverage, Lock: and each of these steps should be prepared in order to maximize every precious customer interaction. Preparation and ongoing practice are essential. You play like you practice—and salespeople just don’t practice enough.

For more information on preparation, please visit us at Learning Without Scars.