With the advent of the cloud and other forms of computing such as ASP’s we have perhaps lost sight of a huge transformation that is taking place right in front of our face.
In the year 2000 about 25% of all data was digitized and in fact 2002 was the first year that there was more digital storage than paper storage. let that sink in for a minute. That is a monumental statement.
By 2007 all digital forms, DVD’s and CD’s, memory cards and other digital devices accounted for 94% of the data storage capacity around the globe (these facts from Forbes) The total amount of data storage in 2012 will come to – are you ready for it – 2.7 zettabytes. That is 2.7 followed by 21 zeros. Isn’t that ridiculous?
For years I used to struggle with people talking about reports coming out of the old fashioned batch type computers. I argued that it was data coming out not information in the voluminous reports. I still take the same position on most information that is reported to people. It isn’t information it is data.
With the HUGE amount of digital data on the planet it is time we started to provide information. The people that need information on which to make decisions are weighed down by masses of data. This is a new skirmish that systems providers will have to start dealing with as we go forward. The time is now…
Data Mining – the last time we spoke
One of the advantages you have is your data and your information. It is a shame not to use it. With a good VoIP and good data one of the first things I would show on the screen, as the phone rings, is the purchase history of the customer. What is the business volume this year, this year to date, last year, last year to date, transaction size this year, transaction size last year, number of contacts by you to the customer, number of contacts from the customer to you. Date of last sales transaction by category and date of last contact with you. Do you think you could do something if you had that type of information each and every time that either the customer called you or you called the customer? The time is now…
Data Mining – Statistics Revisited
One of the useful attributes of a VoIP system is the ability to choose the important elements of information about a client that you want to appear on the screen as the phone is ringing. Of significance might be the date of last contact, date of sale, type of sale, and value of sale. From the probability discussion yesterday this will help you determine when the next sales transaction should take place. It might help how you approach the discussion. The time is now..
Data Mining – Statistics
With all the data available to us and the lack for many of us of acquiring information, we should look at the branch of Mathematics called Statistics. With statistics you are able, amongst other things, to predict events or activities. It is all based on probability theory. I won’t bore you with the details of probability theory other than to say that the closer together the last two similar transaction or similar activities are the higher the probability that there will be a repeat transaction or activity in the future. And also the further apart the last two similar transactions or similar activities are the lower the probability that there will be a repeat transaction or activity in the future. This is the foundation of most inventory management system theory.
What I look forward to is the ability to do probabilistic planning for sales transactions. For instance, it is a truth that the larger the dollar value of the last transaction the higher the probability for a future sale and the lower the dollar value the lower the probability. This should help us in any number of ways. Sales call management and scheduling for instance. There are starting to be tools available to us that allows this type of data mining to determine the probabilities and start us on the path of “planning” activities in the business. This is very exciting to me as it opens a series of doors that will allow us to control our businesses better. In the end that means better customer service which means higher sales and profits. The time is now…
Data – The Next Skirmish
With the advent of the cloud and other forms of computing such as ASP’s we have perhaps lost sight of a huge transformation that is taking place right in front of our face.
In the year 2000 about 25% of all data was digitized and in fact 2002 was the first year that there was more digital storage than paper storage. let that sink in for a minute. That is a monumental statement.
By 2007 all digital forms, DVD’s and CD’s, memory cards and other digital devices accounted for 94% of the data storage capacity around the globe (these facts from Forbes) The total amount of data storage in 2012 will come to – are you ready for it – 2.7 zettabytes. That is 2.7 followed by 21 zeros. Isn’t that ridiculous?
For years I used to struggle with people talking about reports coming out of the old fashioned batch type computers. I argued that it was data coming out not information in the voluminous reports. I still take the same position on most information that is reported to people. It isn’t information it is data.
With the HUGE amount of digital data on the planet it is time we started to provide information. The people that need information on which to make decisions are weighed down by masses of data. This is a new skirmish that systems providers will have to start dealing with as we go forward. The time is now…
Diagnostics
Many of you already know of my requirement for an inspection prior to any work being performed on equipment needing repairs.
The customer makes known to us what they have as their complaint. This reasonably standard operating procedures. They call or come in and tell us what they want done. Many of you also know that I draw a comparison between the medical community and the equipment repair community. We at the dealership are the doctor and the machine is the patient.
The diagnostic inspection necessary to determine the “cause” of the complaint is similar to the blood work and vital signs that the doctor will require of you prior to making any determination of the treatment necessary to “correct” your complaint. They will be seeking out hte cause.
Once we have the cause of the complaint the correction is the easy part. The time is now…
On Further Consideration – Europe.
It appears the markets watched… reacted…. adjusted…. and now have studied. The results continue to erode.
Greece seems to be ready to leave the Eurozone and French Socialists will be disappointed when Hollande bows to the inevitable and restores austerity with a different perfume. Bernanke is on record now telling Congress to pay attention to the Congressional Budget Office. he also nots there projections are too optimistic regarding growth in the economy.
Maybe the adults are starting to return to the room. The time is now…
Product Support Selling
We are considering bringing back the Product Support Selling Programs in 2013. Does anyone in the United States or Canada have an interest in these programs?
Service Strategies
The service department is a much misunderstood group of highly skilled prefessionals. One of these days they will get the appreication they deserve but in the meantime we need to continue to raise the bar on their performance and image.
One of the methods we could use would be to track quality. each week that goes by with a 100% quality record should be noted and celebrated. I am not sure you truly understand that the work that is done is exceptionally high quality and the service warranty or employee redo levels are extremely low. Start to track it and publish it. Just like a safety record put it on the wall. Keep a running total of the number of weeks without a quality failure. You will be pleased when you see the results as the number will keep going higher and higher. The time is now.
Proactive Parts Programs
So let’s start the week properly.
For your parts business. Each and every customer phone call or customer counter visit we should be asking two questions. Every time.
With the model and serial number we can update the machine population records which we will discuss later and with the answer on who is doing the work for you we will know more about our competition. The time is now…
Germany Step 1
Merkel’s party lost a significant portion of their vote. Their junior partner did better than expected but not enough to secure a coalition majority. The real test will be on the 13th. The time is now.