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Preventative Maintenance This week, our guest writer Dale Hanna delivers another powerful blog post, this time on the multiple benefits of preventative maintenance. Service revenue has been the most important contributor to the bottom line for many dealers. When a strong demand for equipment coupled with a shortage of new equipment, service becomes even more […]
Operating and Financial Forecasts Using Artificial Intelligence Guest writer Steve Clegg brings technology to the table in his blog post for this week, “Operating and Financial Forecasts Using Artificial Intelligence.” Operating and Financial Forecasts Using Artificial Intellignence Forecasting your operating and financial results is an important part of any business. Whether you are a startup […]
Unbiased Customer Feedback Today, guest writer Alex Kraft explores customer comments in this blog post on the importance of unbiased customer feedback. Customer surveys are all the rage these days. I wouldn’t be surprised if the kid’s lemonade stands down the street started texting a survey after each purchase made. I had a recent positive […]
Can You Improve Your Employees’ Psychological Income? Guest writer Floyd Jerkins continues his series on customer service with part 3: Can You Improve Your Employees’ Psychological Income? One of the most profound human characteristics centers around our need to be appreciated. When we are in a relationship where we feel appreciated and valued, our self-esteem […]
The Basics of Marketing, How to Avoid the “What were they thinking” Moments Guest writer Bonnie Feigenbaum introduces her lecture series with this debut blog post: The Basics of Marketing, how to avoid the “What were they thinking” Moments. Marketing is all about creating a connection between your company and your customer, a permanent place […]
Staffing Guidelines Guest writer Bill Pyles brings us up to the current situation in his blog piece, “Staffing Guidelines.” After being discharged from the United States Marine Corps, Bill started a lifelong career in heavy equipment dealer product support. Starting as an apprentice technician, Bill worked his way up to the General Service Manager for a multi-state […]
People Don’t Resist Change Guest writer Sarah Hanks deconstructs the challenges of change in the workplace in her blog post for this week: People Don’t Resist Change. “People don’t resist change. They resist being changed!” – Peter Senge On Monday, I was delighted to have the luxury of being a guest on the Industry 4.0 LinkedIn […]
The Key to Equipment Dealer Marketing: Use the Right Lead Sources Guest writer Debbie Frakes reviews the importance of generating leads in multiple ways in this week’s blog post, “The Key to Equipment Dealer Marketing: Use the Right Lead Sources.” The only way for equipment dealers to achieve consistent success is by having a steady […]
Developing a Value Based Training Culture Tonight, we are happy to introduce a new guest writer, Mick Vaught. In his first blog for us, Developing a Value Based Training Culture, Mick emphasize the incredible importance of employee development. Mick was born and raised in the small town of Williamsburg, Virginia, located in the South East […]
The Blurry Lines of Blame: Psychological Safety in the Workplace… Guest writer Sonya Law is here to enlighten us again from the world of Human Resources with her latest blog post, “The Blurry Lines of Blame: Psychological Safety in the Workplace…” “Be the leader that you wish you had, when we become a leader, it […]