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A Force To Be Reckoned With Our new guest writer Dave Gordon is currently the Executive Director of the Independent Equipment Dealers Association where he has been on board for 18 months. His experience includes more than 35 years of leadership experience in strategy, sales, marketing and financial issues, as well as distribution development for […]
Maximizing Profits Through Spend Management Tonight, we are pleased to introduce our readers to our new guest writer, Jennifer Albright. In her first post, Jennifer educates readers on maximizing profits through spend management. But first, allow us to introduce Jennifer Albright in her own words: My start in Procurement began unexpectedly with a temporary position, […]
Marketing 101 Today’s blog post, Marketing 101, is written for us by our new Guest Writer, Bonnie Feigenbaum. Bonnie has a wealth of experience as a professor of Marketing in Quebec, and shares with readers a detailed overview of the subject. Bonnie Feigenbaum is a Senior PR Consultant with TNKR Media, former Town Councillor and […]
Keeping Up-To- Date and Current in a Learning Business I read this article recently and wanted to share it with all of you. It presents some interesting perspectives on employee development and learning. I hope you enjoy it. To adapt to technology disruptions and meet the modern-day learners’ demands, many organizations are looking at modernizing […]
The Digital Dealership, Your Audience: Marketing Activities, Part 2 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 2 of a series, tonight we look at marketing activities for your audience. Digital Marketing to your Audience Anyone who’s read marketing articles or blogs or attended a course will […]
The Digital Dealership, Your Audience: Strategic Segmentation Part 1 In tonight’s blog post, guest writer Mets Kramer continues his exploration of the digital dealership. Part 1 of a series, tonight we look at strategic segmentation of your audience. You customers are only a small part of your Audience All of us have heard the term […]
The Future Work Place The Future Work Place – What Will it Look Like? The Pandemic has had a devastating impact on life around the world. Many of us have lost close friends, co-workers, associates and family members. It has been very personal. On top of that many of us have had either short term […]
How do you build trust with your employees? This week, guest writer Sonya Law walks us through the critical importance of the employee performance review in part two of her series. In “How do you build trust with your employees,” Sonya shares the methods of trust building we can all use in our businesses. The […]