If you are not happy with the results below please do another search
Welcome to Marketing Basics It’s all about your customers and you. It’s a new year and a fresh start. With that, I want to start with some basics. Basic marketing is the science of choosing markets through the use of market analysis and market segmentation. Marketing has evolved in the 21st century into a series of […]
Parts & Service Marketing – Basic Marketing Our Parts & Service Marketing series of webinars begins this Thursday, May 14, 2015, with the introductory course: Basic Marketing. Marketing is a broadly misunderstood sector of business. It is much more than mailings, promotions, and tradeshows. It is all of the aspects involved in influencing the customer […]
Basic Management – PTS-WE-U11 and Basic Management – SER-WE-U11 There are some fundamental truths about people and their work: everyone wants to do a good job, everyone can do more than they think they can, and everyone is fundamentally lazy. In management and leadership we have to deal with people and processes. That is the job. […]
We are introducing a new area for our blog. We are asking experienced Industry professionals to write on a subject that they think would be of interest to our followers. Today, I am introducing Bill Pyles. Bill has 40 plus years in the OEM product support arena. He worked for Caterpillar, Komatsu and John Deere […]
Success is a science; if you have the conditions, you get the results. Oscar Wilde Success is the sum of small efforts, repeated day in and day out. Robert Collier The art of communication is the language of leadership. James Humes The time is now…..
Walking through airports or shopping malls you see a new item – vending machines that sell other than drinks and sweets. Theses vending machines are a new retail opportunity for some suppliers. You can buy electronics, safety items, communications products and accessories and much more. This got me to thinking about our business. Why don’t […]
We comment on a series of subjects related to the capital goods industry supply chain; from parts to service to management and to my take on filosophy. I am introducing a new one this week – Technology. I will attempt to address various areas of the use of technology in the capital goods supply chains […]