Socrates Says

Sameness, Differentiation and Distinction

Sameness, Differentiation, and Distinction Scott McKain’s recent book “Create Distinction” got and has kept my attention. He puts forward an interesting question. “What do you do when great isn’t good enough to grow your business? As time has passed and markets matured, supply chains have become full of people doing much the same thing. There […]

Return It Now!

Return It Now! Steve received a degree in Electrical Engineering and then served in the US Navy. He started with Komatsu America 1978. For the next twelve years Steve worked through various equipment sales positions before becoming the Vice President of Parts, Vice President of Service. During this period Steve sat on the board of […]

How to Create Engagement and Empowerment in a Pandemic

How to create engagement and empowerment in a Pandemic. Sonya Law, of SL Human Resources Consulting, received her Human Resources Degree from Deakin University and completed her Teaching Degree with Monash University and recently Masters Business (MBA) in 2018, providing opportunities to work and study abroad in Europe and Asia.  Sonya has recruited 1,000’s of […]

Dealer Websites

Dealer Websites This week, we have a new guest blog from Mets Kramer. In my last article, I discussed the difference between Billboard Digital Marketing and Engagement Digital Marketing. With the world and our industry becoming more digital everyday, I wanted to expand on the topic of websites and why it’s worth building your own […]

Help! I’m in CRM Hell!

Help! I’m in CRM Hell! Don Buttrey is the president of Sales Professional Training Inc., a company that offers in-depth skill development for sales professionals and sales support. He has trained thousands of salespeople over 25 years and clearly understands the selling environment of equipment dealers and manufacturers. His curriculum is comprehensive and proven! Don […]

Embarrassed Not to Have Parts

Embarrassed not to have Parts (ENTH) Clearly these are the parts you are embarrassed not to have when your customer comes calling.  They include: filters, fluids, hardware, o-rings, GET for machines you sold, hoses (a subject of its own), keys, and any part for a machine you sold that your customer can get today at […]