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297 search results for: Marketing

111

Who Should Establish Repair Options Pricing?

Who should Establish Repair Options Pricing? Guest writer Ron Wilson brings us the fourth part of his four-part series on Repair Options offerings with “Who Should Establish Repair Options Pricing?” This is the fourth in a four-part series relating to Expand Product Support Offerings with Repair Options.  The first article outlined the overall advantages Repair […]

113

The Validity of 5-Star Google Reviews

The Validity of 5-Star Google Reviews Guest writer Roy Lapa walks us through the ins and outs of feedback. We have all seen reviews posted online, but how can we measure the validity of 5-star Google reviews? Can you trust them? Yes, with some precautions. Google actively updates, examines, and penalizes most false or biased […]

114

Coaches Corner v.04.06.2023

Coaches Corner v.04.06.2023 In Coaches Corner v.04.06.2023, guest writer and Coach Floyd Jerkins writes this week on the topic of Behavioral Sales Metrics for Coaching Equipment Industry Sales Teams. Every dealership organization is at a different place in time with the diagnosis of their sales teams and processes. The size of complex and level of […]

115

College of Western Idaho Press Release

College of Western Idaho Press Release College of Western Idaho Press Release: College of Western Idaho Is Now a Center of Excellence for Online Delivery of Learning Without Scars’ Online Dealer Management Programs.  HONOLULU, March 21, 2023 – Learning Without Scars (LWS) is pleased to announce the establishment of its first Center of Excellence (COE) […]

116

Friday Filosophy v.03.24.2023

Friday Filosophy v.03.24.2023 Friday Filosophy v.03.24.2023 offers thoughts and quotes from Joan Rivers. Joan Sandra Molinsky (June 8, 1933 – September 4, 2014), known professionally as Joan Rivers, was an American comedian, actress, producer, writer and television host. She was noted for her blunt, often controversial comedic persona—heavily self-deprecating and acerbic, especially towards celebrities and politicians, delivered […]

117

Brand Identity = Measurable Customer Behaviors

Brand Identity = Measurable Customer Behaviors Today’s blog post, “Brand Identity = Measurable Customer Behaviors,” is brought to you from a new contributor. Roy Lapa is an experienced marketing professional with 25+ years of experience in B2B and B2B2C heavy industries in various functions such as sales, customer service, remanufacturing, industrial automation, product support, marketing, […]

119

Coaches Corner v.03.02.2023

Coaches Corner v.03.02.2023 In Coaches Corner v.03.02.2023, Coach Floyd Jerkins discusses sales mix and closing ratio analysis of behavior metrics. In my last article, Behavioral Sales Metrics for Coaching Equipment Industry Sales Teams, I laid out some framework for measuring sales activities. This article is the second in the series to analyze the behavioral metrics […]

120

Operating a Business in the “Learning Space.”

Operating a Business in the “Learning Space.” For the week’s blog on Lifelong Learning, our Founder Ron Slee addresses the topic of operating a business in the “Learning Space.” Our backgrounds, Caroline and I, are in education. More specifically in Classroom Face-to-Face Teaching. As teachers we are concerned with our students and their growth and […]