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The Business Side of Education Our Curriculum Designer, Caroline Slee-Poulos, is here with an update on all things IACET and Learning Without Scars in “The Business Side of Education.” October was the month for our review process to maintain accreditation. Learning Without Scars is accredited by the International Accreditors for Continuing Education and Training (IACET) […]
Types of Purchases: Understand What Your Customers Are Buying Guest writers Debbie Frakes and Steve Clegg take a look at customer behavior in this week’s blog post, “Types of Purchases: Understand What Your Customers Are Buying.” To market your business effectively, it’s important to understand which products and services your customers buy most often and […]
Can’t Find Technicians? Guest writer Alex Kraft challenges the pattern of blaming entire generations of people for labor shortages in his blog post “Can’t Find Technicians?” I get a chuckle when I hear the narrative around “can’t find people who want to be a diesel technician.” I’ve heard it since the day I started my […]
How To Improve Customer Retention This week, guest writers Steve Clegg and Debbie Frakes talk with readers about how to improve customer retention. This is one of the best ways to build successes: keep the customers you already have! Retention is critical for the long-term success of any business. It’s crucial because it is far […]
What Purchase Frequency Means for Equipment Dealers Guest writer Debbie Frakes writes about metrics today with her blog post, “What Purchase Frequency Means for Equipment Dealers.” Purchase frequency is a crucial key metric for equipment dealers to consider when evaluating the behavior of their current customers and their marketing efforts. It refers to the number […]
The Top Three Heavy Equipment Jobs That No One Knows About Guest writer Isaac Rollor is back this week with a blog post on the top three heavy equipment jobs that no one knows about – other than technicians! Most of my blogging in the heavy equipment world focuses on issues related to heavy equipment […]
OUR Art of the Possible #MondayBlogs Today, our founder and managing member, Ron Slee, takes a broad look at what we do and how we do it in, “OUR Art of the Possible,” a blog post for #MondayBlogs. We have been busy around here for quite a time now. I am sure it is much […]
Utilizing Three Key Sources of Information to Support the Product Support Business Growth Guest writer Ron Wilson covers the data points and information we can gather inside and outside the dealership in his blog post, “Utilizing Three Key Sources of Information to Support the Product Support Business Growth.” There are many data points and sources of […]