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271 search results for: Marketing

261

Parts TeleSelling Webinar

Don’t miss the October 15th, 2013 webinar. It starts at 9:00 AM Pacific. A new reality is approaching, by now everyone has been affected by “telemarketing”. Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed.  Customers want service, they want customer service calls.  As […]

262

Training Tidbit #1

Training has long been a problem for many dealerships. The employees should come to the job trained and ready to work The employees should continue their schooling on their own time Why should I train people they just leave me and go work for the competition On the other hand I don’t want to have […]

263

Parts Ponderings v1.2

Last week we talked about the Equipment Parts Store – EPS. These stores were going to be modeled after the NAPA stores. They would have a pleasant instore merchandising area, a customer meet and greet area, a self-service kiosk for customers to surf the internet and place orders, a small warehouse area with fast moving […]

264

The blog going forward

After our first four months into the blogosphere and input from several respected people we are going to begin a more predictable and we hope a more useful structure for the blog. We will continue with some of the staples such as Friday Folosophy and Book of the Week but we will begin to feature […]

266

A Thought

I would appreciate some help and direction please. I am thinking about initiating a blog specifically on the Parts Business Group, another one on the Service Business Group, and finally one on the Product Support Sales & Marketing Group. I would like to have any comments on thoughts on this approach. I will monetize each […]

267

Making Segments that Work

Alright, you have run the reports, established the different levels of purchases, obtained accurate machine populations for the customers and have put this market segmentation code into the name and address record on your computer. Well now you have 64 market segments. I submit to you that this is too many segments to determine a […]

268

The vagaries of travel

One of the truly remarkable things that has happened through my work life has been the availability of air travel. It is not as if airplanes were just invented and brought to the market but it is the availability of flights to almost everywhere you want to go and at a price that would once […]

269

Service Management – Unit I March 21st & 22nd, 2012

The “New” Quest Service Management – Unit I What it looks like when it is Right A more professional, productive and profitable Service Operation is necessary for the distributors in the Capitals Goods Industries to be successful. To assist in the development of this Service Management team we have designed a new series of training […]