A quick update for our readers:

Tomorrow we offer two Service Management webinars!

10/22/14 9:00 a.m. PST – Labor Rates

10/22/14 12:00 p.m. PST – Service Organization

These webinars offer a streamlined, convenient, transmission of information to managers, supervisors, and staff within the Service Department across the Capital Goods industry.

Please visit www.learningwithoutscars.org to register for your webinar spot for tomorrow!

We look forward to “seeing” you online.

The time is now…

“He who has a why to live can bear almost any how.”

Friedrich Nietzsche

 

“Along with success comes a reputation for wisdom.”

Euripides

 

“The art of leadership is saying no, not saying yes. It is very easy to say yes.”

Tony Blair

 

From the annals of Slee Says – “what would you do if you were alone and no one could see you? That is morality. That is ethics. That is character”

 

The time is now…

We are introducing a new area for our blog. We are asking experienced Industry professionals to write on a subject that they think would be of interest to our followers.

Today, I am introducing Bill Pyles. Bill has 40 plus years in the OEM product support arena.

He worked for Caterpillar, Komatsu and John Deere dealers in various locations across the USA.

He has worked most, if not all, positions in Product Support from technician to Executive.

He still is actively engaged in the business and still thoroughly enjoys being a part of the equipment industry and looks forward to every new day.

Bill has been married for 42 years to his wife, Diana, and has two sons that are currently working in the OEM dealer world, one with a Cat dealer and one with a Deere dealer.  He is also fortunate enough to have five grandchildren.

Bill is also a U.S. Marine Corps veteran. Semper Fi.

I hope you enjoy, as I do, reading Bill’s thinking on a wide range of subjects over the weeks and months ahead. Welcome, Bill.

The Time is Now…

Confessions of a Service Manager

I’ve been working in Product Support most of my life.  Most of those 30 years have been primarily focused on service department product support.  I spent time as a shop mechanic, field mechanic, shop foreman and service manager.  I learned a lot during those years.  I learned:

  • How to move labor and material around on a work order to make the times look good.
  • How to avoid any lost time by charging time to sales, rentals, and used equipment.
  • How to handle warranties by sending a less-than-qualified mechanic because “it’s warranty” and it would be “good” training: and what the hell, the manufacturer is paying for it.
  • That if the boss’s hot button was “reduce training” or “reduce expenses,” you simply moved that time to building maintenance or repair of shop tools.  If expenses were high, you shifted them to cost of sales.
  • The importance of taking care of my customers first by letting the sales department wait and wait and wait.
  • That a two-week backlog was good: hey, three weeks was better.  Keeping this backlog ensured I would make my numbers for the month.  The customer would wait.
  • That you never sent work to another branch or even asked if another shop was slow.
  • That if I had a big job, I never called another store for help to take care of other jobs.  Remember the “backlog.”
  • There was never enough time in the day, so when vendors delivered oxygen and acetylene bottles, bolts, nuts, shop supplies there was no need to check the delivery before signing the delivery ticket.  Nothing ever “falls off the back of the truck.”
  • That sales, rental or used equipment never received any warranty on shop or field repairs.  Remember the “budget.”
  • How to sandbag monthly sales.  If we meet budget this month, hold off any more billing until next month.  I have a budget to make then, too.
  • Never to call a customer for additional work a machine needed, while the machine was down.  He’d yell at me if I suggested additional work needed to be done.  It was always easier to say nothing and if the machine failed after it left the shop, he’d call me.
  • If a machine was coming in for a final drive repair, I’d order ever nut, bolt and gear and air freight them in.  I might need them and if I don’t, the parts department will just put them back on the shelf.  No big deal.

During those times, life was good.  My numbers looked good.  I had a backlog, and the boss was off my back.

Then I became a Manager.

Then I became a General Service Manager and was included in management meetings I never knew existed.  I discovered there were other departments challenged to be efficient and profitable – just like me – and unless all departments worked together, it would not happen.

  • It took a little while, but I began to realize why the sales manager was not always so willing to let me have a loaner for a service job I screwed up.  Those labor hours I was writing off to sales, rental and used were actually showing up on his P&L!
  • Those new, used and rental machines were expensive assets that I kept putting to the back of the schedule so I could take care of my customers.  I didn’t know the company was missing opportunities and thousands of dollars because we had no machines to rent or sell.
  • I learned warranty training was expensive.  Those dollars actually came back in the form of warranty expense.  You mean the manufacturer didn’t pay for 10 hours of labor to replace a fuel filter?
  • I discovered the time I invested swapping labor and material around did nothing for the actual bottom line.  What?  I spent hours doing that!
  • I learned a backlog was good but a satisfied customer was better.  I’d visit customers and ask why he sent a machine to another company.  Usually the answer was “Bill, you guys do good work and I don’t mind even paying a little more for good work, but I can’t wait three or four weeks every time my machine goes into the shop.”
  • So I learned to work the overtime when required.  I learned to ask other shops for help and sometimes I even suggested the customer send the machine to another branch that could get him in and out the quickest.  SOmetimes I even offered to pay the additional hauling to get him there!
  • I learned things do “fall off the back of a truck.”  Have you ever been offered a deal too good to be true?  Hey, it fell off the back of a truck.  I went through an audit after the company decided to change oxygen and acetylene vendors.  The vendor came in and did an audit on all the bottles we rented over the years.  We could not come up with $6,500 worth of rented bottles.  They must be lying all over America’s highways.
  • I learned if I didn’t contact a customer for needed additional work, the machine would leave the shop (“Hey, I did what he asked!”) and would fail soon after – on the job.  The first thing I’d hear would be, “It just left your %#@*&% SHOP!” – and I should have called him and fixed it then.
  • I learned that the boatload of parts I ordered for the final drive repair and returned to parts created a lot of expense.  No one told me there were shipping and emergency charges, and we didn’t stock the part because there was no demand.  I learned those expenses were showing up on the parts manager’s P&L.
  • I found out someone had to take the time to do the parts entry, place the order, receive it into inventory, carry it to the shop, pick it up after I returned it and create another return ticket.  They they’d create a location in the warehouse (remember, we did not stock it), and let it sit until the next authorized parts return when the company might get 50 cents on the dollar!  Wow, no wonder when I asked for help on a disputed service invoice, I’d get a cold stare from the parts manager.

The Old and the New

My point (yes, there is a point to all of this) is there are two types of service management – the old and the new.  The old type will not survive at today’s distributorship.  Managers who think like that are being replaced with managers who are concerned with the entire company’s health, not just the service department.

The new service managers are discovering that working together – sales, parts and service – makes a much more enjoyable job.  Time spent hiding expenses rather than addressing the issue is a complete waste of time.  The real cause of the expense is never removed or identified and swapping time becomes routine and a drain on your time.

Direct and constructive communication with other department managers is key to making our company successful, profitable and raising customer satisfaction.  Believe it or not, it starts with the service department!

You can connect with Bill on LinkedIn at  www.linkedin.com/pub/bill-pyles/12/a24/7ab

“Leadership is the capacity to translate vision into reality.”

Warren G Bennis

 

“The significance of a man is not in what he attains but in what he longs to attain.”

Kahlil Gibran

 

“Experience is the child of thought and thought is the child of action.”

Benjamin Disraeli

 

From the annals of Slee Says – “Always assume the other person is twice as smart as you and then work twice as hard to prove that they aren’t.”

 

The time is now…

Training has long been a problem for many businesses.

Management and Leadership have conflicting views on personnel. Edward Gordon, in his book “Future Jobs,” points out the threats posed by under-skilled employees. He goes on to challenge the education providers to deliver more on their promise of providing a skilled individual.

One side of the conflict for leaders is traditional thinking:

  • The employees should come to the job trained and ready to work.
  • The employees should continue their schooling on their own time.
  • Why should I train people? They just leave me and go work for the competition.

On the other hand, there is a growing number of leaders who are changing their views:

  • I don’t want to have under skilled people ever.
  • I will support learning in any form.
  • I expect my employees to be curious and hungry learners.

In the years since 2008 – which I will label “BBS” – “Before Bear Stearns” businesses have reduced their expenditures on employee training dramatically. That results in under-skilled personnel. So the result is that we are choosing to reduce training costs, and therefore providing customers with under-skilled personnel. I am sure you don’t think that this is a sustainable position to take.

We have been offering management training since the early 1990’s. We have done this in combination with Industry associations, as well as directly with manufacturers and dealers. We have provided learning opportunities for Parts Management, Service Management, Parts & Service Marketing and Product Support Selling. Today we do this via a new Company called Learning Without Scars. You can visit our website at www.learningwithoutscars.org to learn more about training and creating an environment of skilled personnel.

Let me introduce you to#MarketingMonday.  With the arrival of Learning Without Scars and our embedding the blog in the www.learningwithoutscars.org web site we are kicking off a fresh series of activities. You are by now quite familiar with my Friday Filosophy. Well this is the first of our #MarketingMondays. We will post a new blog each Monday on Marketing.

How many people understand marketing in the Product Support world?

Let me start with a definition of marketing. Marketing is “the selling of products or services – the business activity of presenting products and services in such a way as to make them the primary choice of the customer.” Marketing is basically the selling of products or services.

We should start with the basics of marketing – the 4 Ps:

 

  • Product
  • Place
  • Price
  • Promotion

These are the ABC’s, the fundamentals, the foundation of most of the marketing class work done today. As with most everything in our world the 4 Ps have evolved. Today there is a new approach called SIVA:

 

  • Solution
  • Information
  • Value
  • Access

SIVA is much more customer focused. More recently, there has been an addition to the 4 Ps and now there are 7 Ps as  process, physical environment and people have been included. We will discuss these in more detail over the coming weeks and months.

I want to also address market share. This is the ultimate measure of success in the parts and service world. I will provide you with methods to be able to calculate the market share for parts and service. Not with the precision of capital goods market share, i.e. Boeing plane share, or Freightliner Class 8 share or Chrysler 300 market share, but very accurately.

We will discuss the significance of customer retention, and how we can influence that in our operating world. What influences customer defections, recovery methods, and the strong influence that retention has on the profitability of your business.

We will also cover market coverage methods. The “how to” manuals for setting up personal and telephonic territories. This will also cover compensation methods and options to consider.

In other words, this blog is intended to be able to cover everything and anything about marketing parts and service. I hope you will join me on this voyage.

The time is now.

“The key to happiness is having dreams. The key to success is making your dreams come true.”

Author Unknown

 

“This life is worth living, we can say, because it is what we make it.”

William James

 

“If we do not plant knowledge when young, it will give us no shade when we are old.”

Lord Chesterfield

 

From the annals of Slee Says – “Life is Simple. It is people that screw it up”

 

The time is now…

October 28th and October 29th

Don’t miss any of the four webinars being offered on Parts Operations.

  • TeleSelling: learn how to grow your parts business. From market segmentation to using the phone as a customer service tool, this webinar has it all.
  • Basic Inventory Control: the more we know about managing the parts inventory assets, the better off we all are. This webinar takes the mysteries away and deals with methods to employ to improve performance for both your customers and your investors.
  • Warehousing: that big room out back is one of the most important customer service tools you have available to you. How to layout the facility, how to design the facility and much more are exposed in this webinar. The cost of labor is critical in parts operations and without a proper layout and design the costs will be out of control.
  • Parts Pricing: profitability and competitiveness are the results obtained with proper pricing programs. We explore the various theories and applications of pricing algorithms in a manner that is understandable. The price point you choose is a marketing statement.  Learn how with this important webinar.

For more details please go to www.learningwithoutscars.org and review the webinars available.

Don’t forget to purchase your membership and receive a 30% price reduction on all of our learning offerings for a full fifteen months.

The time is now

Special Offer

To welcome you to our new learning business we are offering an introductory special membership.

The normal membership is $35.00 for a calendar twelve month membership. For the remainder of 2014 we will extend the period of your membership up to a maximum of fifteen months until December 31, 2015.

With your membership, you will receive a 30% pricing reduction on all learning Without Scars products.

Don’t miss out.

The next webinars are in October – we will be offering eight parts and eight service webinars yet in 2014. The next classes are in Chicago in November and for previous attendees of the first two of the three level management class series also in Palm Springs.

Go to www.learningwithoutscars.org to purchase your membership.

Take advantage of this special offer kicking off our first year.

The time is now…

Upcoming Webinar Notice!

October 21st and October 22nd

Don’t miss any of the four webinars being offered on Service Operations.

  •  Inspections: so that you perform the work the way it should be done, we explore the major inspections necessary to maintain and repair capital equipment.
  • Work Order process; this is the ABC structure you have been waiting for to help drive efficient and high quality labor.
  • Service Labor Rates: the how – to manual on setting rates, it is not about calling around and checking other businesses.
  • Service Organization: as with everything else we have evolved into the current structure, explore with us the structure necessary to support the business properly.

For more details please go to www.learningwithoutscars.org and review the webinars available.

Don’t forget to purchase your membership and receive a 30% reduction on all learning offerings for a full fifteen months.

The time is now