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Monday November 5th and Tuesday November 6th in Chicago Illinois. The “New” Quest Parts Management – Unit I What it looks like when it is Right A more professional, productive and profitable Parts Operation is necessary for the distributors in the Capitals Goods Industries to be successful. To assist in the development of this Parts […]
Don’t miss the October 15th, 2013 webinar. It starts at 12:00 PM Pacific time. Your price is a marketing tool but most of you don’t use it that way. How often have we heard that “your price is too high” or “I can get it down the street for less”? How well customer contact personnel […]
Don’t miss the October 15th, 2013 webinar. It starts at 9:00 AM Pacific. A new reality is approaching, by now everyone has been affected by “telemarketing”. Customers and consumers are starting to resist it. That is clear from the laws that are being presented and passed. Customers want service, they want customer service calls. As […]
I will assume that you have the correct number of skilled people in your parts department, now we need to look into what it is that they do. This is about much more than the parts order processing factory isn’t it? It is about more than answering telephones and greeting customers who come into your […]
Whatever women must do they must do twice as well as men to be thought half as good. Luckily, this is not difficult. Charlotte Whitton The phrase “working mother” is redundant. Jane Sellman I’m not offended by all the dumb blonde jokes because I know I’m not dumb … and I’m also not […]
Why do your customers buy from you? What makes your customers loyal to you? Without the answers to these two simple questions you really don’t know how to either grow your business or protect it. What is it that makes your customers buy from you? Everything you sell in your parts business is available from […]
Leaders lead because people follow what they believe not what they do. That is because we have a process that we follow in life and another process where we live. The Process is:- Why What is your purpose? What is your belief? How What is the formula? What is the process? What Do you do? […]
Service-Dominant Marketing has a series of interesting position papers in it each of which poses thought provoking concepts both past and present. Let’s look at market coverage. We started in the equipment world with salesmen; there were rarely any women, each of whom was given a geographic territory – “These are your counties.” The salesmen […]
In the last Musing we touched on Leadership. This subject is worth pursuing a bit further. Leaders rarely are born. People become a leader – they are given the role of a leader by their team members. This is not something that is commonly believed. Many feel there is a “royal jelly” that is on […]
As you look into the market capture rates for an equipment dealership in the labor market you have to consider a wide array of items. First and foremost the various types of labor that needs to be performed on construction equipment; maintenance labor, minor repair labor, replacement of wear parts or broken parts, adjustments and […]