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Marketing 101 Today’s blog post, Marketing 101, is written for us by our new Guest Writer, Bonnie Feigenbaum. Bonnie has a wealth of experience as a professor of Marketing in Quebec, and shares with readers a detailed overview of the subject. Bonnie Feigenbaum is a Senior PR Consultant with TNKR Media, former Town Councillor and […]
The Digital Dealership: Metrics Are NOT Integrated Data Guest writer Mets Kramer debriefs us on this year’s AED Summit, and continues to explore the Digital Dealership with a look at how metrics are not integrated data. This year I attended the AED Summit and again spoke on the Topic of the Digital Dealership. Before going, […]
Quality of Communication Channel – Social Media In this blog post, guest writer Ryszard Chciuk covers the quality of our communication channel and how social media can help us with the quality of the service we provide. When writing about the quality of the communication channel, I mean the definition of service quality worked out […]
The Business Model Founder and Managing Member Ron Slee walks us through a close look at the Business Model. Let’s Revisit our Business Model With the famous “supply chain” issues that we have been experiencing for the past few years and the serious difficulty in finding, attracting, hiring and retaining talented people I believe that […]
The Digital Dealership – Where we are now? Guest writer Mets Kramer updates us on where we are now in this continuation of his series on The Digital Dealership. Next week, at the AED Summit in Orlando, I’ll be presenting the Digital Dealership concept in the education series. During the hour we’ll have a chance […]
Quality of Communication Channel: Operator’s Manuals In tonight’s post, our guest writer Ryszard Chciuk continues with his series on the quality of the communication channel with key information on Operator’s Manuals. When writing about the quality of the communication channel, I meant the definition of service quality worked out by Parasuraman, Zeithaml, and Berry in […]
Coaching Questions to Reach High Performance Tonight’s blog post about coaching questions to reach high performance comes from our guest writer, Floyd Jerkins. A coach can only be effective if someone wants to be coached. Frankly, that’s not entirely true. Some coaches live with the myth that someone always listens when they speak. Well, that’s […]
Everything Seems Obvious in Hindsight! Chris Kohart has over 30 years of direct management experience in the heavy construction equipment distribution industry and more than a decade in the technology sector directly supporting equipment dealers globally. Chris is Principal of C.A. Kohart & Associates, a management and marketing consulting firm dedicated to equipment dealerships, private […]
Quality of Communication Channel – Specification Sheets In tonight’s post, our guest writer Ryszard Chciuk shares with readers all of the ins and outs of the quality of the the communication channel, especially as pertains to the availability of the machine specification sheets. Please read on to learn more about how these deeply impact your […]
The Hidden Revolution in the Equipment Industry With 20+ years of business system design and business intelligence experience, Dale Hanna founded Foresight Intelligence in 2009 to help leading equipment dealers achieve operational excellence and a sustainable competitive advantage through effective use of real time KPI’s throughout the organization. Recently, Dale has added telematics to his passion […]