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Your Customer Retention Rate Is Your Future Growth Guest writer Debbie Frakes tackles the all-important topic of customer retention in her blog post this week, “Your Customer Retention Rate Is Your Future Growth.” We are often encouraged to attract new customers and can overlook the value of keeping customers for life. At Learning Without Scars, […]
Developing a Value Based Training Culture Tonight, we are happy to introduce a new guest writer, Mick Vaught. In his first blog for us, Developing a Value Based Training Culture, Mick emphasize the incredible importance of employee development. Mick was born and raised in the small town of Williamsburg, Virginia, located in the South East […]
Relationship Selling- A Tool for Improving Your Presentation Guest writer Floyd Jerkins joins us today for another article on relationship selling. This time viewing relationship selling as a tool for improving your presentation. Since you are following my articles on Relationship Selling, by now you’re starting to get it that I believe in following a […]
Quality of Communication Channel Part 2 Guest writer Ryszard Chciuk educates readers about service quality in his blog post on the quality of the communication channel. Quality of Communication Channel Part 2 When writing about the quality of the communication channel, I mean the definition of service quality worked out by Parasuraman, Zeithaml, and Berry […]
Going Digital Post-Pandemic Guest writer Mets Kramer brings his digital knowledge to readers in “Going Digital Post-Pandemic.” Much has been written about what’s happened over the past 2 years due to the pandemic. It has affected millions of people in countless ways. As we near the end of this time, most people will return to […]
Discounting Today, we are proud to introduce our new guest writer, Bill Pyles. His blog today is on the topic of discounting. After separating from the United States Marine Corps, Bill started a lifelong career in heavy equipment dealer product support. Starting as an apprentice technician, Bill worked his way up to the General Service Manager […]
Business Friction Friction is a fact of life. In our industry, friction calls engines to mind. Today, our guest writer Alex Kraft defines and explains friction in business. I’ve always been interested in how words and terms find their way into common discourse, seemingly out of nowhere. The last few years, the words ‘culture’, ‘friction’, […]
Equipment Sales in the ‘On Demand’ Age Guest writer Alex Kraft Started as an equipment salesperson for Flagler Construction Equipment (Volvo heavy dealer in Florida) in 2004. Tonight he brings his expertise here on the topic of managing equipment sales in the “on demand” age. Selling equipment used to be so easy. Or that’s what […]
What is the role of the sales rep in the Digital Dealership? In tonight’s blog, guest writer Mets Kramer defines and explains what exactly is the role of the sales rep in the Digital Dealership. At this year’s AED Summit, I ended up in the same conversation several times. It took one of two forms. […]